The Objective
A Ballarat-based concreting business owner with a crew of eight faced a critical growth ceiling. His core problem was an inconsistent pipeline of work, making it impossible to keep his skilled team fully employed. Our objective was clear: to generate a predictable stream of high-value local jobs and drive profitable, sustainable growth.
The Website History
The business was starting from ground zero. They had no website, no Google Business Profile, and zero online visibility, making them a digital ghost in their own local market.
The Issues
Without any digital presence, the business was completely invisible to the thousands of ideal customers actively searching online for their most profitable services, like concrete driveways and retaining walls. They were caught in an unpredictable “feast or famine” cycle of work that directly threatened profitability and the ability to retain their skilled crew.
Course of Action
Our strategic blueprint for local dominance is clear and direct: We architect two core digital assets—a conversion-focused website and a dominant Google Business Profile—and synergize them to create an automated lead-generation engine. For this client, starting from scratch was the ultimate advantage, allowing our expert strategists to build a flawless foundation engineered for one outcome: converting local searches into profitable, booked jobs.
Here is the exact strategic process we implemented.
Architecting the Digital Sales Engine
First, we built their foundational asset. A website should not be a passive online brochure; it is your hardest-working salesperson, designed to build trust and convert visitors into high-value leads.
- Mapping Profitable Services: We identified their highest-margin services and built dedicated pages for each one (e.g., “Exposed Aggregate Driveways”). This is non-negotiable for ranking and attracting the right kind of jobs.
- Engineering for Trust & Action: Every page was strategically designed to make it easy for website visitors to trust them and decide to hire them. This included clear, bold headlines, prominent trust signals (phone, ABN, service area), high-quality visual proof of their best work, and compelling calls-to-action that guide the ideal customer to the next step.
Claiming the Digital Storefront
Next, we established their Google Business Profile. For a local service business, this is the most powerful tool for capturing your ideal customers at the precise moment they are ready to buy. It’s what secures the top spot in the Google Map Pack.
- Complete Profile Optimization: Our strategists claimed, verified, and meticulously completed 100% of their profile. This included precise business categories, a full list of profitable services, and a compelling description that positions them as the obvious local choice.
- Creating Foundational Synergy: We linked the new website directly to the Google profile. This creates a powerful feedback loop: the website’s authority boosts the profile’s ranking, and the profile’s visibility drives high-intent traffic directly to the site, creating a lasting asset for the business.
Activating Unshakeable Authority
Finally, with the foundation in place, we activated a system to continuously signal to Google that this business is the most active, trusted, and authoritative concreter in Ballarat. This included:
- Systematizing 5-Star Reviews: We implemented a simple, repeatable process to generate a steady stream of positive reviews from happy customers.
- Consistent Activity Signals: We used weekly Google Posts to showcase recent projects and build local relevance.
- Building a Moat of Trust: We built local citations across the web, ensuring their business information was consistent. This builds a web of trust signals that reinforces their authority for years to come.
The Results
This strategic approach completely transformed the client’s business, turning their online presence from non-existent into their most profitable source of new work.
- Explosive Growth: In just 12 months, we generated a +3500% increase in organic traffic and a +620% increase in valuable keyword rankings.
- Game-Changing Profits: Within the first 3 months, the business landed two major commercial jobs worth a combined $100,000, delivering an incredible 10X+ return on investment and securing their workflow.
- Market Dominance: They achieved the #1 ranking in the Google Map Pack for their most profitable keywords, making them the most visible and trusted concreter in Ballarat.
What Our Partners Say
"Absolutely unreal. We went from stressing about keeping the guys busy to having to schedule jobs weeks in advance. The phone just started ringing. Patrick and the team built us a machine. Best investment we've ever made, full stop."Ballarat Concreting Business
"We didn't have a clue where to start with our website. The team at Leading Leads just handled everything. They were honest from the start, explained the process, and then just got it done. It's a relief knowing our marketing is in hands we can actually trust."Service Business Owner, VIC
"I was so tired of throwing money at ads and getting nowhere. Leading Leads showed us how to own our lead flow instead of renting it. Seeing those massive jobs come in from our own website, knowing we weren't paying a middleman, changed everything for our bottom line."Commercial Services, Australia
Key Takeaway
Starting from zero is a strategic advantage. It allows our strategists to build a flawless digital foundation engineered purely to generate profitable leads. A conversion-focused website and a dominant Google Business Profile, working in synergy, is the most direct path to owning a lasting asset that ends the anxiety of inconsistent work for good.
Get Your Complimentary Local SEO Action Plan
Our strategists are in high demand. If you’re ready to build a predictable asset that drives profitable growth for your business, book a discovery call. You’ll receive a no-obligation strategy session to uncover the exact steps required to dominate your local market.
Didn’t Find What You Were Looking For?
You might like some of our other pages.