A High-Performance Website, Designed to Generate Leads and Sales
We build strategic digital assets for Australian businesses, transforming your website from a costly online brochure into your number one salesperson, designed from day one to deliver a predictable stream of profitable leads and sales.
90%+ Client Retention Rate: We build partnerships that deliver lasting results.
$10M+ In Client Revenue Generated: Our strategies are proven to grow the bottom line.
5+ Years of Proven Industry Experience: You get a team of seasoned digital experts.
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- 5.0 (25+ reviews)
- Trusted by 100+ Business Owners
Guaranteed Results
Page One rankings on Google in 90 days.
Fully-Managed Service
We handle everything so you can run your business.
Predictable Growth
Our systems have generated over $10M in revenue from past campaigns for businesses like yours.
The Engine Behind Australia's Ambitious Businesses
How Leading Leads Your Profit-Focused Website in 3 Simple Steps
We’ve replaced the confusing and stressful design process with a clear, straightforward path that is designed to be easy and deliver results.
Step 1 : Your 30-Min Game Plan Session
We begin with a strategic SEO and lead generation call—not a sales pitch—to uncover what’s holding your site back and map the path to consistent, high-value leads. You walk away with a free, actionable SEO plan you can use immediately, giving you expert guidance without the risk of a bad investment.
Step 2 : We Deliver Your Profit Blueprint
Next, we design a custom SEO and conversion optimization roadmap, detailing keyword targets, user journey, and lead capture points. This blueprint shows you exactly how your website will attract customers and generate profit before you invest, giving you complete confidence in the process.
Step 3 :We Build & Launch Your Sales Engine
Finally, our Australian SEO experts handle everything—from persuasive copywriting to conversion-focused design and flawless technical setup—so your new site launches ready to perform. The result is a turnkey, sales-ready website that ranks on Google and generates leads from day one, without the technical headaches.
Build Your Business Asset, Your Way
We engineer strategic digital assets with the flexibility and power that ambitious Australian business owners require to dominate their market.
100% Ownership, Forever
You own everything we build for you. This is a permanent business asset that builds real equity, so you can escape the "rent-trap" of endlessly paying for Google Ads.
Built on WordPress for Full Control
We build your site on the world's most powerful platform, giving you total freedom and control over your asset, not a proprietary, locked-in system like Wix or Squarespace.
Future-Proof SEO Foundation Included
We build your site to be found on Google from day one. This includes targeting profitable buyer-intent keywords and optimising for Google Maps visibility, giving you a powerful head start on your competitors.
Seamless CRM & Software Integration
We ensure your new website works with the tools you already use. We can integrate contact forms with all major industry CRMs, ensuring a smooth workflow. For example, we've connected sites with job management software like ServiceM8 and AroFlo.
Optional Website Care Plans
We protect your investment. Our plans handle all security, updates, and backups, so you have peace of mind that your number one salesperson is always performing at its best.
See How We Turn Websites
Into Reliable Revenue Engines
“Most web developers focus on technical features and the latest design trends. We focus on what gets people calling your business and wanting to purchase from you. We understand your business model and customer acquisition strategy first. This means the website we build isn’t just a pretty brochure; it’s a strategic asset designed from day one to generate qualified leads and drive revenue.”
— Patrick Ong, Chief Search Officer
Confirm Your Eligibility –
Is This The Right Investment For You?
Let’s start with the most important question. We are selective about our partners because we are obsessed with delivering transformational, long-term results.
Confirm Your Eligibility –
Is This The Right Investment For You?
Let’s start with the most important question. We are selective about our partners because we are obsessed with delivering transformational, long-term results.
This service is a perfect fit if you are:
You are an ambitious Owner or Director who is tired of marketing theory and wants a tangible, measurable return on your investment.
You run a service business like a trade, consultancy, or professional service where a single high-quality lead is worth thousands, or a growth-focused e-commerce brand using platforms like Shopify or WooCommerce.
You are frustrated with your current website because you know it's costing you valuable customers every single day and you're ready to fix the problem properly.
You see your website as a critical business asset that should be working for you 24/7, not a passive line-item expense.
See What a Strategic Website Can Do For Your Business
You’ve seen the proof. A website built with purpose doesn’t just look good; it generates a predictable flow of leads and sales. Stop guessing and start growing with a clear plan from the experts.
Deconstructing the Profit Engine – The 4 Pillars of a Website That Sells
You know your website should be making you money, but how does that actually happen? It’s not one thing; it’s the strategic combination of these four non-negotiable pillars.
Pillar 1 : Strategic, Conversion-Focused Design
What it is
This is the science of guiding a visitor, whether it's a homeowner needing a plumber or a procurement manager sourcing a commercial contractor, from the moment they land on your site to the moment they become a lead. It’s about creating a clear, simple, and intuitive path for your customer to follow.
Why it's critical for profit
A confusing website makes visitors leave. A strategic design builds trust at every step, making it easy and obvious for a potential customer to call you, fill out a form, or make a purchase. It directly increases your conversion rate, which is the percentage of visitors who become customers.
Pillar 2 : Persuasive, Customer-Focused Copywriting
What it is
This is the art of using words to solve your customer's problems. It’s the difference between saying "We do concreting" and "We build stunning, durable polished concrete floors for high-end architectural homes that become the centrepiece of your design." It’s about articulating value, not just listing services.
Why it's critical for profit
Great copy builds an emotional connection and answers the question in your customer's mind: "Is this the right company for me?" It overcomes their scepticism and makes them feel understood, which is essential before they will hand over their contact details.
Pillar 3 : A Rock-Solid Technical SEO Foundation
What it is
These are the technical elements under the hood that make your site easy for Google to find, understand, and trust. This includes a logical site structure for your service pages, clean code, and optimisations for Local SEO to win the Map Pack or E-commerce SEO to rank your product categories.
Why it's critical for profit
You can have the best-looking site in the world, but if Google can't find it, it's invisible. A strong SEO foundation is the launching pad for all future traffic, ensuring that when people search for your services, you actually show up.
Pillar 4 : High-Speed Performance & Core Web Vitals
What it is
This refers to how fast your website loads. A slow site means a potential customer looking for an 'emergency electrician' has already clicked the back button and called your competitor before your page even loads.
Why it's critical for profit
Slow websites kill conversions. Studies show that if a page takes more than 3 seconds to load, over half of visitors will leave. A fast site provides a better user experience, which Google rewards with higher rankings, leading to more traffic and more leads.
Your Role in the Process – What We Need From You for a Home-Run Project
To build a true business asset, we work as partners. Your industry expertise combined with our digital strategy is the key to success. Here’s what the collaboration looks like and what we’ll need from you at the start.
Your Core Business Goals
We need to know what success looks like for you. Whether it’s generating 25 high-value leads a month or boosting online sales by 50% to reach $1M revenue, your goals guide every decision.
Your Brand Assets
To keep your brand consistent, we’ll need your logo files (ideally vector), any style guides, and the exact hex codes for your brand colours. This ensures your site feels cohesive and professional.
Key Content & Imagery
You know your business best, so we’ll need essential text, team photos, portfolio shots, or testimonial videos. We combine these with strategic copywriting to create content that converts.
Competitor & Industry Insights
Tell us who you see as your main competitors online and share websites you admire or want to beat. This insight helps us position your business to stand out and win in your market.
Your Website Questions, Answered with Clarity
We measure success with the metrics that directly impact your bank account. For a service business, this means tracking your Cost Per Qualified Lead. For an e-commerce store, it’s metrics like Shopping Cart Conversion Rate and Average Order Value. We focus on tangible ROI, not vanity metrics like ‘impressions’ or ‘clicks’.
We build exclusively on WordPress, combined with a suite of best-in-class professional tools. This gives you the power and flexibility of the world’s leading platform without locking you into a proprietary system like Wix or Squarespace, where you don’t truly own or control your digital asset.
Absolutely not. You own 100% of the website files, code, and content upon final payment. There are no ongoing licensing fees for the site itself. Our optional Website Care Plans for maintenance are a monthly service that you can cancel at any time with 30 days’ notice.
While a simple landing page can be done faster, a strategic website designed for profit takes time. The 8 to 16 week timeline allows for proper keyword research, competitor analysis, strategic copywriting, custom design, and rigorous testing. Rushing this process is how you end up with the kind of generic, underperforming site you’re trying to escape.
Think of it like building a custom home. Web design is the architect’s blueprint; it’s the visual look, the strategic layout of rooms (pages), and the user journey. Web development is the master builder and their construction crew; they take the blueprint and physically build a sound, secure, and functional house (the website) with code. We are experts in both.
Yes, every website needs a place to “live” on the internet. While you are free to choose your own provider, we strongly recommend against cheap, shared hosting from providers like GoDaddy or Crazy Domains. It’s like putting a V8 engine in a car with flat tyres. We offer premium, high-speed Australian hosting as part of our Website Care Plans to ensure your site’s speed and security are never compromised.
Yes, our expertise extends to a full range of e-commerce platforms and complexities. We build robust e-commerce sites designed for sales growth. As an example of our capability, we can integrate with all major Australian payment gateways like Stripe, PayPal, and eWay, and handle complex shipping requirements via providers like Shippit or Australia Post.
That’s perfect. We will work with your existing domain name. During the launch process, we will provide you or your IT provider with the simple instructions needed to point your domain to the new website. Your email accounts will not be affected.
We work on a fixed-project investment model. After our initial Game Plan Session, you will receive a detailed proposal with a single, all-inclusive price for the entire project. This gives you complete budget certainty. We do not work on an hourly basis, so you never have to worry about costs spiralling out of control.
Our process is designed to prevent this. We don’t start designing in a vacuum. The design phase only begins after we’ve established a deep understanding of your goals and preferences in the Blueprint stage. We then provide initial design mockups for your feedback and include a set number of revision rounds to ensure the final design is something you are completely happy with before development begins.
Yes. Beyond our optional Website Care Plans for technical maintenance, we view our projects as long-term partnerships. We are always available for strategic advice. For many of our clients, a website build is the first step in an ongoing SEO or digital marketing strategy designed for continuous growth.
Our work speaks for itself (but so do our client reviews)
They built me a website that has nurtured many of my cold leads to hot ready-to-buy clients.
Not only have they helped scale my business, they always taught us how to better at sales and overall marketing.
Highly recommend this company if you’re looking for a trustworthy and passionate agency that will grow your business with you.
After recently resigning from my full time job, I was unsure if it was right move. But I'm glad to say it was the right move! Just after 2 weeks of working together they were able to generate $18k worth of potential high quality leads from google ads alone. I'm super happy with the customer experience with leading leads, they never left me in the dark about anything and always kept me updated with any changes and processes.
Highly recommend if your looking to take your business to the next level, and I can't wait to continue to be working with leading leads!
Working with Pat was seamless. He moved quickly, kept us in the loop, and was always approachable. Most importantly, we felt comfortable asking questions and appreciated how genuinely invested Pat was in our success. Thanks Pat!
Leading Leads Aus has completely transformed the way we generate and convert leads. From the very first meeting, their professionalism, strategic mindset, and genuine desire to help our business grow were clear. The team is responsive, knowledgeable, and results-driven — we saw improvements within the first week. Highly recommend them to any business looking for serious growth in the digital space!
Ready to Own a Website That Works as Hard as You Do?
Stop losing customers to competitors with better websites. It’s time to invest in a powerful digital asset that drives real, measurable profit for your business, 24/7. Partner with Leading Leads and turn your online presence into your most valuable employee.
Call us
(03) 8820 1404
Email Us
info@leadingleadsaus.com.au