Ballarat Concreter — SEO Case Study

How A Ballarat Concreter Landed $100k In Jobs In 90 Days

Patrick Lowe had a skilled crew of eight ready to go, but the phone was dead quiet. Here's how an online presence built from scratch ended the feast-or-famine cycle for good.

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$100k in new jobssecured in the first 3 months

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+3500% organic trafficgrowth over 12 months

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#1 in the Map Packfor the most profitable keywords

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Crew of 8 fully bookedjobs scheduled weeks in advance

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Ballarat Concreter crew with the Leading Leads team

$100K+new jobs in
90 days

$0K+

New Jobs Secured

in the first 3 months

+0%

Organic Traffic Growth

over 12 months

Local Market Position

on Google Maps

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▪▪▪Overview

Predictable Concreting Jobs

Patrick's objective was to create a reliable system to keep his crew of eight fully employed. He needed a consistent flow of high-value local concreting jobs, so he could finally stop the unpredictable workflow and drive the real, sustainable growth his business deserved.

✕No website and no Google Business Profile — a complete ghost online

✕Invisible to every customer searching for concreters in Ballarat

✕A stressful "feast or famine" cycle threatening his crew of eight

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▪▪▪Challenges

Being Invisible Online Meant A Business On Life Support

Patrick's biggest problem was being invisible. This created a stressful, unpredictable work cycle that threatened not only his company's bottom line but also his ability to retain his skilled team of eight.

Without a system bringing in new work, he felt a constant, crushing pressure. He never knew if he'd have enough jobs to keep his guys busy the next week. That kind of uncertainty stops you from planning, growing, or ever feeling secure.

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▪▪▪How Leading Leads Helped▪▪▪
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Built A Website That Converts & A Google Profile That Ranks

Starting from scratch gave us a massive advantage. Our entire strategy focused on creating a new website and Google profile that worked together to turn online searches into paying customers.

A New Website Design

We built a new website designed to work like his best salesperson: dedicated pages for each service, clear contact information, photos of his best work, and prominent "Get a Quote" buttons that build instant trust.

A Strong Google Profile

A great website is useless if no one can find it. We built a dominant Google Business Profile with the correct concreting categories, a compelling description, and a direct link to his new site to pass authority.

Building Local SEO Trust

We put a system in place to prove he was the most trusted authority in the area: a steady stream of 5-star reviews, regular project photos, and consistent business details across all online listings.

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▪▪▪Results▪▪▪
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From Stress To A Stacked Schedule

The strategy completely transformed Patrick's business. He now has a predictable system that generates a steady flow of high-value leads, so he can schedule jobs weeks in advance and keep his entire crew busy.

$100K+

3 Month Revenue

Within the first 3 months, his business secured two major commercial jobs worth a combined $100,000.

+3500%

Website Traffic

In 12 months, he generated a +3500% increase in organic website traffic.

Dominant Google Ranking

Ballarat Concreter achieved the #1 ranking in the Google Map Pack for its most profitable keywords.

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▪▪▪The Key Takeaway

Starting Fresh Is A Big Advantage

Patrick's story shows that starting with no online presence isn't a weakness. It's an opportunity to build a flawless foundation designed for one purpose: generating a predictable stream of high-value leads and ending the stress of an inconsistent workflow.

Start Your Growth Plan

START YOUR GROWTH PLAN

Ready To Get More High-Value Jobs?

BALLARAT CONCRETER

This is a strategy session, not a sales pitch. You’ll speak directly with a senior expert to map out a custom plan for your business. You will leave the call with actionable steps to generate more leads.

$100K

NEW JOBS IN 3 MONTHS

+3500%

WEBSITE TRAFFIC GROWTH

GOOGLE MAP PACK RANK

Absolutely unreal. We went from stressing about keeping the guys busy to having to schedule jobs weeks in advance. The phone just started ringing. Patrick and the team built us a machine. Best investment we’ve ever made, full stop.