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Struggling To Find Consistent Jobs? We Fix That▪▪▪
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SEO Agency For Trades & Services

We're build powerful SEO systems that drive qualified leads, high-value enquiries, and consistent revenue growth. As an SEO Agency, we turn online invisibility into your #1 source of new customers.

7 %
Average Website Conversion Rate
6-12 Months
For Dominant Page One Rankings
20 +
New Leads A Month (Guaranteed)
Mardo Building Co.
$1.1M
in revenue in 90 days
The website finally works as hard as we do. Enquiries tripled within the first quarter.
Mardo Building Co.
Founder
System Auto Studio
$20K
new revenue per month
We built a digital foundation and the income tripled. Best investment in the business.
System Auto Studio
Owner
LoMax Barbers
#1
on Google for our core services
From invisible to the first result our customers see. The phone hasn't stopped.
Lomax
Director
KVN Tiling Group
$1M
in revenue within 6 months
Steady flow of quality tiling jobs every week. We just quote and lay.
KVN Tiling
Founder
Case Studies

See How Our Strategies Deliver Real Results

Sound Familiar?

You're Ready For Growth… But Google Is Hiding You

It's frustrating. You know the work is out there, but you're stuck while competitors get all the high-quality organic traffic.

Your best jobs are going to whoever ranks above you
Word-of-mouth is great, until the phone goes quiet.
Paid ads stop the moment you stop paying for them.
“Why can't anyone find us?”
People clicking your site from Google · last 30 days38
200 clicks38 clicksFewer every week ▼
Week 1Week 7 — and still falling
Googlebest [your service] near me
Where you show up in the resultsPage 3
1
2
3
Pages 1 & 2 — your competitors
24You are here
12345◀ nobody scrolls this far
Over 90% of clicks happen on page 1. On page 3, customers simply never see you.
best [your service] near me
1You, #1 after 6 Months
yourbusiness.com.au › services
The #1 Rated Specialists In Your Area
Trusted by 200+ local customers. Free quotes, same-week bookings, 4.9★ across 180 Google reviews.
2
competitor-one.com.au
Competitor Who Isn't Half As Good As You
Ranking first today, purely because they started their SEO before you did.
3
directory-listing.com.au › page-1
Generic Directory Listing
Outranking your website with a page that mentions your industry twice.
The Solution

We Put You At The Top, Where The Customers Are

SEO done properly moves you from page 3 to the top of page 1 so when someone searches for what you do, they find you first, not your competitors.

Rank #1 for the searches that actually buy
Leads that come to you, day and night
An asset that keeps paying, unlike ads
Beat the competitors who started first
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Who This Is For▪▪▪
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For The Business Owner Who's Tired Of Being Invisible

We partner with established service businesses who are the best at what they do. If you're ready to stop being a 'word-of-mouth' business and start being a true market leader, you're in the right place.

Business owner at work
27%
Of all clicks go to the #1 organic result
24/7
Your site keeps selling while you sleep
Patrick Ong pointing
Ready To Grow?

Let's Build Your Visibility Strategy

We help service businesses attract more high-value customers through Google Search, Maps, and organic traffic.

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The Search Audit▪▪▪
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We Find Exactly Why Google Is Hiding You

Every engagement starts with a teardown of the visibility you have today, then we rebuild it into a search presence that brings in the work. A real client account:

Before Leading Leads
Google Search Console before Leading Leads Only 1.9% of 144K searches turn into a click Position 14. Invisible for the searches that matter Stuck at Page 2 where nobody looks Only people already searching the brand are clicking
With Leading Leads
Google Search Console after Leading Leads 4.19K clicks. 56% more visitors than before 215K impressions. Seen in 49% more searches Position 8.7. Now on page 1 of Google Every top keyword earning more clicks than before
Our SEO Difference▪▪▪
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You Get A Senior, In-House Aussie SEO Team Who Cares

We live and breathe SEO and genuinely love watching our partners soar above their targets.

  • No hand-off to a junior, the people you meet runs your campaign.
  • In-house and Australian. No offshore content mill.
  • We treat your business like our own, because your results are our reputation.
Patrick Ong
Patrick OngCo-Founder · Strategy
Patrick Tran
Patrick TranCo-Founder
ZEROJUNIORS ON YOUR ACCOUNT
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Our SEO Strategy▪▪▪
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Our Simple Steps To Get You To The Top Of Google Search

A successful SEO campaign isn't about tricks; it's about a smart, consistent strategy. We handle the entire SEO process from start to finish, turning your website into a powerful engine for organic traffic and growth.

Keywords we target for yousearches/mo
emergency plumber2.4k
plumber near me1.8k
hot water repair940
blocked drain610
01
Game Plan

We Craft Your SEO Game Plan

We find high-value keywords your best customers type into Google every single day.

Your website health check
Core Web VitalsPassed
Page speed0.9s
Titles & schemaFixed
Crawl errors0
02
Foundation

We Optimise Your Foundation

Everything from page speed to content structure, so Google reads you as the authority.

Links to your site
yoursite.com
Trust & Visibility
Google
yoursite.com
competitor-a.com
competitor-b.com
#1
AI Answer
Your Page
03
Authority

We Build Your Authority

High-quality content and links that prove you're a top choice in your field.

Your leads, month by month
Leads increasing520
Leads per month20+
04
Results

You Get The Leads & Traffic

Transparent reporting, climbing rankings, and a steady stream of real enquiries.

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Local Visibility▪▪▪
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Own Your Local Market

Visibility for service businesses so your ideal customers find you first across search and maps. Every surface where your next job begins.

Google Search

Rank for searches that buy

Service and location pages built to win the high-intent keywords your best customers type.

Client ranking #1 in Google search#1Ranked #1 — organic
Google Maps

Show up in the local 3-pack

A fully optimised business profile, reviews engine and local citations that put you on the map.

Client listed first in the Google Maps local pack← Top 1Top of the local 3-pack
Organic Content

Answer every question first

Expert-led content that earns authority, links and the traffic that converts into enquiries.

Search Console query list showing page-one rankingsTop spots →Page one for 40+ queries
Build a successful brand with us •
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The Methodology▪▪▪
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senior SEO specialist.
Total Accountability.

Every keyword, ad and landing page is managed by a senior Australian specialists so your budget goes to searches that turn into calls, not clicks.

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Why Leading Leads vs. The Alternatives▪▪▪
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Why Other SEO Options Fail

What You AskDoing SEO YourselfCheap Freelancer"Set & Forget" AgencyLeading Leads★ SENIOR, IN-HOUSE SEO TEAM
Who actually works on my rankings?You do.Between quotes, jobs and invoices.One person, 30 sites.Yours gets the leftovers.!A junior, after the sales call.Content often offshored.A senior Australian specialist.In-house, working your campaign daily.
What keywords do we target?Whatever sounds right.Terms nobody actually searches.A big vanity list.High volume, zero buying intent.!Whatever's easy to rank.Padding the report with brand terms.Ready-to-buy searches only.Mapped to the jobs you actually want.
Who writes the content?Nobody.The blog stopped in 2023.AI, in bulk.Thin pages Google ignores.!An offshore content mill.Generic, off-brand, unedited.Our in-house Aussie writers.Expert-led, approved by you before it's published.
How do I know a lead came from search?You don't.Nothing is tracked properly.A rankings screenshot.No link to enquiries or revenue.!Traffic and impressions.Vanity metrics in a monthly PDF.Every call and form tracked.Down to the keyword and the page.
What happens when it isn't working?Guesswork.Based on confusing YouTube videos.They go quiet.Or ghost you entirely.!"SEO takes time."While you wait out a 12-month lock-in.We're accountable.20+ leads a month within 12 months or we work free. No lock-in.

This table reflects the patterns we see in the sites we take over. If you want an honest read on your current setup vs. what we'd run, we'll tell you on the call — including when SEO isn't the right spend for your business right now.

The Leading Leads team with a client
20+
Leads a month
or it's free
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Our Promise▪▪▪
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20+ Leads A Month Within 12 Months, Or It's Free

We stand by our work. Our SEO services will get you to a consistent flow of 20+ leads a month within 12 months, or our agency works for free until we do.

  • No lock-in contracts, you can leave any month
  • Leads tracked and reported transparently, every month
  • Senior team on your account from day one
Book My Free Strategy Call
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Client Success Stories▪▪▪
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We've Helped Aussie Businesses Add Over $10m In Revenue

Design Solutions Studio
“Communication throughout the process was excellent, and the consultant I dealt with was knowledgeable, professional, and genuinely invested in achieving the best outcome for my business.”
Louie Obeid
Louie Obeid
Owner, Design Solutions Studio
Ontime Delivery Solutions
“Ontime Delivery Solutions dominated Google, growing from a local player to a national logistics leader in 24 months.”
Walter Scremin
Walter Scremin
Director, Ontime Delivery Solutions
Ni Advocacy
“Great team to work with, the Patrick pairs made the SEO journey very seamless. The presentations they did was very user friendly and is great for those visual learners. Gave me a lot of reassurance and trust in the process.”
Kevin Ni
Kevin Ni
Owner, Ni Advocacy
Neighbourhood Hooligans
“Great advice & a wonderful job creating a compelling website for us. Will be continuing to work with them moving forward to improve and generate more leads for our service based business.”
Yonase Tamiru
Yonase Tamiru
Owner, Neighbourhood Hooligans
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Who We Serve▪▪▪
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We're Built For Hard-Working Aussie Business Owners

Tradies

A Booked-Out Schedule, Without the Marketing Headache

Tired of paying for ads and a website that don't work? We fill your calendar with high-value local jobs while you stay on the tools.

Book a Call
Tradies
Local Services

Win Your Suburb, Without Managing Agencies

Losing weekends trying to manage different agencies? One senior team runs your entire lead system with total accountability.

Book a Call
Local Services
Home Services

A Consistent Flow of High-Value Work

Stuck with an inconsistent flow of work? We build a pipeline that keeps your crews busy all year round.

Book a Call
Home Services
E-commerce

Traffic That Actually Converts Into Sales

You have traffic and a website, but no sales? We fix the funnel end-to-end so browsers become buyers.

Book a Call
E-commerce
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Our Finished Works▪▪▪
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Websites & Campaigns We've Delivered

Real builds for real Aussie businesses designed to rank, convert, and make the phone ring. Hover a card to scroll through the whole site.

View More Of Our Works Here

Explore all projects
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The Experts▪▪▪
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Meet The Pats!

Our integrated approach wasn't designed in a boardroom by consultants. It was built by hands-on experts who saw great Aussie businesses getting burned by fragmented agencies, confusing reports, and a total lack of accountability.

We built the system we wish existed: a single, expert-led team that is 100% accountable for the only thing that matters, getting you a predictable flow of high-value customers. When you work with us, you work directly with the partners who built the engine.

Patrick Ong Founder
Patrick Ong
Chief of Search
Patrick Tran Founder
Patrick Tran
CEO
0

In revenue generated from our past campaigns

0

Qualified leads delivered to Aussie businesses

0

Client retention rate built on real-world results

0

Businesses we've helped grow and scale

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Real People. Real Businesses. Real Results.

We work closely with the people behind these businesses, sharing the wins and taking ownership of the challenges. This is Leading Leads: hands-on, transparent, and fully invested in your success.

KVN Tiling
Leading Leads
Leading Leads discussion
Leading Leads
Leading Leads cheers
Kevin Ni
Ilyas
ABC Painting
Leading Leads client
Leading Leads team
CEO with client
Meticulous Car Detailing
With client
Team meeting
Leading Leads
Patrick Tran thumbs up
Stop Chasing

Let Them Find You In Google Search Instead

We build your authority so you show up first. This turns your site into an asset that brings a steady stream of your best jobs through organic search

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Testimonials▪▪▪
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Hear More From Our Satisfied Customers

Client testimonial
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Client testimonial
Client testimonial
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Client testimonial
Client testimonial
Client testimonial
Client testimonial
Client testimonial
Client testimonial
Client testimonial
Client testimonial
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Your Questions Answered▪▪▪
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Straight Answers From Our SEO Agency

1So, how long does SEO actually take to work?+

You'll often see your rankings start to climb in the first 90 days, which is exciting. But real, sustainable SEO is a 6–12 month journey. That's how we build a true digital asset that generates organic traffic and brings you leads for years.

This isn't a quick sugar hit; it's a long-term growth strategy. We craft quality content and build a strong foundation for SEO performance that endures.

2What makes your SEO agency different from the last one I hired?+

We don't just focus on one piece of the puzzle. As a full-service digital marketing agency, we're experts in SEO, Google Ads and Web Design, and we know how to make them work together.

That means one team accountable for your growth. No blame games, no excuses, and no handing your campaign to a junior.

3Do your SEO services include content creation?+

Yes, absolutely. High-quality content is the backbone of any successful SEO strategy. Our in-house Australian team writes it and runs it past you before anything is published.

We handle everything from blog posts to service page content, so every word on your site works hard to attract and convert traffic.

4How do you measure the success of an SEO campaign?+

We focus on the metrics that actually matter to your business. While we track rankings and organic traffic, our main measure is qualified leads and new revenue.

You'll get clear, transparent reports that connect our SEO work directly to your bottom line. It's not about more traffic; it's about the right traffic.

5Will I be locked into a long-term contract?+

No. We believe in earning your business every single month, so we don't use restrictive lock-in contracts.

Our clients stay because they see a clear return on their investment. Our goal is a lasting partnership built on trust and results.

6Can SEO help my ecommerce business?+

Definitely. Ecommerce SEO is one of our specialities. We help online stores increase organic visibility, drive targeted traffic to product pages and boost online sales.

A strong SEO strategy is essential for any brand that wants sustainable growth without relying solely on paid ads.

7How much does SEO cost with your agency?+

Every campaign is scoped to the competitiveness of your industry and the size of your site, so there's no single price list.

Most of our partners invest in a monthly retainer covering strategy, technical work, content and link building. You'll get an exact number on your free strategy call — and the honest answer if SEO isn't the right spend right now.

8Do I need SEO if I'm already running Google Ads?+

They do different jobs. Ads buy visibility today; SEO builds an asset that keeps delivering after the spend stops.

Most of our clients run both. We use the keyword and conversion data from your ads to sharpen the SEO strategy, and SEO reduces the pressure on your ad budget over time.

9What is local SEO and do I need it?+

Local SEO is how you show up in Google Maps and the local 3-pack when someone searches 'near me'. If you serve a defined area, it's usually the fastest source of qualified enquiries.

We optimise your Google Business Profile, reviews, local citations and location pages as part of the campaign.

10Will you work with my competitors?+

No. We work with one business per service, per service area.

When we take you on, we're building your visibility — not splitting our attention between the businesses you're trying to outrank.

11Do I need a new website to get SEO results?+

Not usually. We'll audit what you have and fix what's holding it back.

If the site is so slow or badly structured that it can't rank or convert, we'll tell you straight and our web design team can rebuild it. We don't sell rebuilds you don't need.

12I hate confusing reports. How are yours different?+

So do we. Your monthly report shows rankings, organic traffic, enquiries and where they came from — in plain English.

No jargon dumps or vanity metrics. You also have a direct line to the senior team whenever you want the story behind a number.

13What happens in the first 30 days?+

We run a full technical and keyword audit, map out the pages you need, fix the highest-impact issues on your site, and get your Google Business Profile and tracking in order.

You'll finish month one with a documented plan and the foundation work already underway.

14Who actually works on my SEO campaign?+

Our senior, in-house Australian team. Nothing is outsourced to an offshore content mill.

You won't be handed off to a junior — the people you meet on your strategy call are the people running your campaign.

15Can you help if I've been hit by a Google update or penalty?+

Yes. We start by diagnosing whether it's an algorithmic drop or a manual action, then work through the cause — thin content, toxic links or technical issues.

Recovery timelines vary, but you'll get an honest read on what's fixable before you commit to anything.

16Do you guarantee first-page rankings?+

Nobody can honestly guarantee a specific position — Google doesn't sell them.

What we do guarantee is outcomes: a consistent flow of 20+ leads a month within 12 months, or we keep working at no cost until you're there.

17What if I operate across multiple locations?+

We build a location structure that lets each area rank on its own merits, rather than one page trying to cover everywhere.

Multi-location and franchise businesses are a big part of what we do, including managing separate Google Business Profiles.

18How involved do I need to be?+

Roughly an hour a month. We handle strategy, execution and reporting.

We just need your input on the parts only you can answer — the jobs you want more of, the areas you want to grow, and a quick review of content before it goes live.

19How do you choose which keywords to target?+

We look at search volume, intent and commercial value, then weigh that against how hard the term is to win.

A smaller keyword that brings ready-to-buy customers beats a big vanity term every time. The goal is enquiries, not impressions.

20What's the next step?+

If you're ready to stop being your industry's best-kept secret, the next step is a free, no-pressure strategy call.

We'll look at your current visibility and show you exactly what our SEO agency would do to get you to the top of Google search.

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Where We Operate▪▪▪
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Serving Clients Across Australia

Helping great businesses thrive, wherever they are. Proudly serving across Australia with 7+ locations.

Locations
SydneyNew South Wales
MelbourneVictoria
BrisbaneQueensland
PerthWestern Australia
AdelaideSouth Australia
HobartTasmania
CanberraCapital City of Australia
🌏
Now Serving Clients WorldwideOutside Australia? We work with businesses across the globe — book a call.
Australia map
Proudly Serving Across Australia With 7+ Locations
Office Hours
Monday9 AM - 5 PM
Tuesday9 AM - 5 PM
Wednesday9 AM - 5 PM
Thursday9 AM - 5 PM
Friday9 AM - 3 PM
SaturdayClosed
SundayClosed

Our team works 9–5. Your lead system works 24/7/365.

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Follow Us On YouTube▪▪▪
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No Dances. Just Straight-Up Marketing Truth.

Myth-busting, client wins and behind-the-scenes from the team @leadingleadsaus

START YOUR GROWTH PLAN

No Time To Market Your Business? Let Us Do it For You

SYSTEM AUTO STUDIO

This is a strategy session, not a sales pitch. You’ll speak directly with a senior expert who will tell you exactly what your business needs right now to solve your website marketing problem. 100% value we promise!

$30K

NEW MONTHLY REVENUE

45+

LEADS PER MONTH

#1

GOOGLE RANKING

The phone just rings now. We’ve gone from hoping for new clients to having a predictable system that brings real customers to us every month. My business’ growth has been incredible and now I never worry about where my next customer is coming from. The best part is, I spend ZERO hours a month on my marketing!

Picture of Terrance Mao
Terrance Mao

Owner System Auto Studio

ENTER YOUR DETAILS TO GET YOUR FREE DIGITAL GROWTH CONSULTATION WITH OUR EXPERIENCED EXPERTS

One of our friendly search specialists will get back to you today.
GET YOUR FREE PLAN

Ready To Get More Customers Without Doing The Marketing Yourself?

ENTER YOUR DETAILS TO GET YOUR free SEO plan

Our senior SEO specialist will call you back within 1 business day.
How It Works
1
Book Your Free Call

Find a time that works for you.

2
Get Your Custom Plan

We'll diagnose your current situation and show you the path forward.

3
Let Us Handle The Rest

If it's a good fit, we'll build your campaign and you can get back to work.

★★★★★

“25+ exclusive leads a month, guaranteed within 90 days or we work for free.”

Get in touch • Book a call •