Google Ads Agency
We build high-converting Google Ads campaigns that drive qualified leads and serious revenue, turning wasted ad spend into your #1 business source.
We Help The Businesses That Build Australia
We’re proud to work with the hands-on businesses that are the real engine room of Australia, from builders on site to the teams in 3PL warehouses.








Our Average Client Results With Google Ads
We skip the fluffy reports and focus on numbers that matter to your business.
Target For A Profitable Campaign
Our goal is to make your Google Ads campaign a profitable source of new jobs for your business within the first 90 days.
Average Return On Ad Spend
This means for every dollar you invest in ads, you get an average of $9 back in your business.
Average Exclusive Leads Per Month
We typically deliver a predictable flow of 25+ exclusive leads from customers ready to buy each month.
Your Ad Budget Shouldn't Disappear Without Results
You’ve probably tried running Google Ads, or hired someone who promised the world, only to be left frustrated. You know customers are searching on Google, but tapping into that stream shouldn’t feel like burning cash.
- Ad budget drains with no calls
- Wasted money on irrelevant clicks
- Confusing reports with jargon
- Competitors win your jobs online
- Trapped in a poor-performing contract
Get A Return On Your Ad Spend, Not Just Clicks
We started Leading Leads to be the antidote to the typical agency experience. We saw too many good, honest tradies and service businesses getting poor results from outsourced or junior-led account management.
Our mission is to deliver profitable Google Ads campaigns through expert, in-house Australian management. We build campaigns designed to make your phone ring with ready-to-buy customers, turning your ad spend into a predictable source of high-value jobs.

Our 3-Steps To Building A Profitable Google Ads Campaign
This is our methodical playbook for taking a campaign from launch to profitability.
We Create Your Custom Ad Blueprint
- Understand your business goals
- Analyse your competitors
- Define your ideal customer
- Set budget & lead targets
Clear, actionable plan delivered
1-3 days
(The Call)
Our Experts Build Your Campaign
- In-depth keyword research
- Professional ad copywriting
- Block wasteful search terms
- Set up conversion tracking
Campaign ready for launch
7 days delivery
(Week 1)
We Manage & Optimise Your Ads Daily
- Daily bid & budget adjustments
- Test ads to find a winner
- Landing page improvement tips
- Cut out unprofitable clicks
914% Avg Client Return On Ad Spend
(vs 2.35% industry average)
Ongoing Growth
(Day 7 onwards)
Every Technical Detail, Managed For You
This is our methodical playbook for taking a campaign from launch to profitability.
Campaign Strategy & Management
Expert-led campaigns and management designed for maximum lead generation and profitability.
- Full Campaign Build
- Daily Bid Adjustments
- Professional Ad Copywriting
- A/B Performance Testing
Advanced Tracking & Reporting
We track every lead and dollar to prove your return on investment with total clarity.
- Advanced Conversion Tracking
- Google Analytics 4 Setup
- Dynamic Call Tracking
- Plain-English Reports
Budget Protection & Optimisation
We actively protect your budget from waste and find opportunities to improve conversion rates.
- Click Fraud IP Blocking
- Negative Keyword Vaults
- Landing Page Analysis
- CRO Recommendations
Built For Aussie Tradies & Service Businesses
We build powerful systems that deliver a steady stream of high-value jobs for Aussie businesses that rely on a consistent schedule. We get the best results for businesses that fit this profile:
Home Service Professional
Facing an empty schedule and inconsistent call volume from week to week
Skilled Tradesperson
Too busy on the tools all day to have time to chase new leads on social media
Local Booking-Based Business
Needing to fill your appointment calendar with a consistent flow of reliable clients
Niche E-Commerce Brand
Looking for aggressive Google Shopping growth and a higher return on ad spend
Our Average Client Achieves 914% Return On Their Ad Spend
We handle your ads daily, so you can stop guessing and focus on running your business.

We Fix The Technical Leaks That Waste Your Money
Great ads are useless if the technical side is broken. We find and fix the specific issues that waste your money and stop your ad campaign from being profitable.
Wasted ad spend on irrelevant clicks.
Wasted ad spend on irrelevant clicks.
Broken conversion and revenue tracking.
Low ad Click-Through Rates.
Poor landing page conversion rates.
High Cost Per Acquisition.
Google Merchant Centre product disapprovals.
Growth With Zero Risk
We don’t hide behind confusing contracts. Our promises are simple, written in plain English, and designed to make this a no brainer for your business.
No Lock-In Contracts
We're against predatory 12 month lock-in contracts. We earn your business every month with month to month agreements. You can cancel anytime with 30 days notice, so there's no risk.
Clear, Honest Reporting
You get simple, plain English reports focused only on what matters: leads and revenue. No confusing jargon, just the results you actually care about.
Guaranteed Lead Generation
We'll get you 25+ leads per month within 90 days. If we don't, we'll refund our management fee and work for free until we do. This makes us accountable for getting you results, every time.
No Lock-In Contracts
We're against predatory 12 month lock-in contracts. We earn your business every month with month to month agreements. You can cancel anytime with 30 days notice, so there's no risk.
Clear, Honest Reporting
You get simple, plain English reports focused only on what matters: leads and revenue. No confusing jargon, just the results you actually care about.
Guaranteed Lead Generation
We'll get you 25+ leads per month within 90 days. If we don't, we'll refund our management fee and work for free until we do. This makes us accountable for getting you results, every time.
Growth With Zero Risk
We don’t hide behind confusing contracts. Our promises are simple, written in plain English, and designed to make this a no brainer for your business.
No Lock-In Contracts
Clear, Honest Reporting
Guaranteed Lead Generation
The Leading Leads Way vs The Typical Agency
The Leading Leads Way
- Managed by senior, in-house experts.
- Focused on profitable leads & revenue.
- Hard financial performance guarantee.
- Completely 'done-for-you' service.
The "Typical Agency" Model
- Outsourced to cheap, junior freelancers.
- Confusing reports with vanity metrics.
- Predatory 12-month lock-in contracts.
- Forces you to be project manager.
Growth With Zero Risk To Your Business
We get it, especially if you’ve been burned before. Our promises are simple, written in plain English.
From Our Founders
Our promise is that we'll treat your investment like it's our own. We're your partners, and we're not satisfied until you see a real, tangible return from your Google Ads."
Patrick Ong & Patrick Tran

Guaranteed Lead Generation
We guarantee 25+ leads per month within 90 days, or we work for free.

No Lock-In Contracts
We earn your business every month. No predatory lock-in contracts, you can cancel anytime.

Radical Transparency
You get simple reports on leads and revenue. Your time investment is ZERO.
See How Our SEO Strategies Deliver Real Results
Specialists In Turning Websites Into Lead Generation Engines.
For national delivery company Ontime Delivery Solutions, we reversed a two-year traffic decline, transforming their underperforming website into a lead-generating powerhouse
Organic Traffic Increase
Leads Generated
20K+
New Customers
From $860 to $94k in Annual Sales. How Foundational SEO Revived a....
51+
Leads Per Month
Running Google Ads To A Bad Website Is Like Burning Cash. This....
$20k
per month
This Melbourne Car Wrapper Built a Digital Foundation and Tripled His Income....
$100k+
per month
+319%
Market Visibility
50+
New Customers Booked Every Month
+3500%
Organic Traffic Growth
750%
Peak Monthly Revenue Growth
45+
Exclusive Leads per month
Hear How We Help Aussie Businesses Grow
We’re proud of the work we do. Here’s some honest feedback from the business owners we partner with every day.
5.0

6 months ago
Great team to work with, the Patrick pairs made the SEO journey very seamless.
The presentations they did was very user friendly and is great for those visual learners. Gave me a lot of reassurance and trust in the process.

3 months ago
They built me a website that has nurtured many of my cold leads to hot ready-to-buy clients.
The team at Leading Leads are professional, punctual and knowledgeable. Always a pleasure working with them. Not only have they helped scale my business, they always taught us how to better at sales and overall marketing. Highly recommend this company if you’re looking for a trustworthy and passionate agency that will grow your business with you.

9 months ago
They were able to generate $18k worth of potential high quality leads from google ads alone
The team at leading leads were able to create me a website that was not only professional but effective.
After recently resigning from my full time job, I was unsure if it was right move. But I’m glad to say it was the right move! Just after 2 weeks of working together they were able to generate $18k worth of potential high quality leads from google ads alone. I’m super happy with the customer experience with leading leads, they never left me in the dark about anything and always kept me updated with any changes and processes.
Highly recommend if your looking to take your business to the next level, and I can’t wait to continue to be working with leading leads!
5 months ago

2 months ago

5 months ago
Get Clear Answers To Your Questions
Don’t see your question here? Just ask. We’re always happy to give you a straight answer.
How much do Google Ads cost?
It’s two parts: your ad spend paid directly to Google, and our flat management fee. Our pricing is totally transparent, so you always know what you’re paying. During your free call, we’ll recommend a budget based on your goals. We’ll make sure our service more than pays for itself through the new work it brings in.
How do I know this will actually work?
We get it, especially if you’ve been burned before. That’s exactly why we back our service with a hard guarantee. We’ll get you 25 or more leads in 90 days, or we’ll refund our management fee and work for free until we do. This guarantee makes us accountable for getting you results, every time.
How long until I see real results?
Your ads will be live within 7 days. While leads can come in right away, the first 90 days are for fine tuning. This is where our expertise really pays off for you. We’ll use the real world data from your campaign to turn it into a consistent, profitable source of new jobs for your business.
What do you need from me to get started?
Just one initial call so we can understand your business. From that one chat, we can build your entire advertising plan. After that, you hand us the logins and you can get back to work. Our entire service is designed to take exactly ZERO hours out of your week.
Am I locked into a long-term contract?
Absolutely not. We’re against the predatory 12 month lock-in contracts that are so common in this industry. We earn your business every single month by delivering results. We’re confident that when you see the leads coming in, you’ll want to stay.
Why shouldn't I just try and run the ads myself?
You certainly can, but it’s often a fast way to waste a lot of money. Google Ads looks simple, but it’s incredibly complex, and small mistakes are very expensive. Our expertise helps you avoid those costly errors and get a positive return much faster, saving you both time and your hard earned cash.

Serving Clients Across Australia
Helping Great Businesses Thrive, Wherever They Are.
Locations
New South Wales
Victoria
Queensland
Western Australia
South Australia
Tasmania
Capital City of Australia
Perth
Brisbane
Canberra
Sydney
Adelaide
Melbourne
Hobart
office hours
9 AM - 5 PM
9 AM - 5 PM
9 AM - 5 PM
9 AM - 5 PM
9 AM - 3 PM
Close
Close
Real Aussie Businesses Making $$$ With Leading Leads
Check out our recent client case studies of Aussie businesses transforming their sales by partnering with Leading Leads.
Ready To Get More Customers Without Doing The Marketing Yourself?
This is a strategy session, not a sales pitch. You’ll speak directly with a senior expert who will tell you exactly what your business needs right now to solve your website marketing problem. 100% value we promise!
$30K
45+
#1
The phone just rings now. We’ve gone from hoping for new clients to having a predictable system that brings real customers to us every month. My business’ growth has been incredible and now I never worry about where my next customer is coming from. The best part is, I spend ZERO hours a month on my marketing!
Owner System Auto Studio
