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Wasted Money On Ads That Don't Work?▪▪▪
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Google Ads Agency

We build high-converting Google Ads campaigns that drive qualified leads and serious revenue, turning wasted ad spend into your #1 business source.

914 %
Average Return On Ad Spend
25 +
Average Exclusive Leads Per Month
90 DAYS
Target For A Profitable Campaign
Mardo Building Co.
$1.1M
in revenue in 90 days
The website finally works as hard as we do. Enquiries tripled within the first quarter.
Mardo Building Co.
Founder
System Auto Studio
$20K
new revenue per month
We built a digital foundation and the income tripled. Best investment in the business.
System Auto Studio
Owner
LoMax Barbers
#1
on Google for our core services
From invisible to the first result our customers see. The phone hasn't stopped.
Lomax
Director
KVN Tiling Group
$1M
in revenue within 6 months
Steady flow of quality tiling jobs every week. We just quote and lay.
KVN Tiling
Founder
Case Studies

See How Our Strategies Deliver Real Results

The Problem

Your Ad Budget Shouldn't Disappear Without Results

You've probably tried running Google Ads, or hired someone who promised the world, only to be left frustrated. You know customers are searching on Google, but tapping into that stream shouldn't feel like burning cash.

Ad budget drains with no calls
Wasted money on irrelevant clicks
Confusing reports with jargon
Competitors win your jobs online
Trapped in a poor-performing contract
“Where did my ad budget go?”
Googlecar detailing melbourne
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♡ 218💬 34↗ Share
100%spent
  • Wasted clicks & wrong searches 78%
  • Right searches, no call 20.6%
  • Turned into a booked job 1.4%
No return on ad spend
Spent · last 30 days$6,400
Calls booked0
The Solution

Get A Return On Your Ad Spend, Not Just Clicks

Too many honest trades and service businesses get poor results from outsourced, junior-led ad management. We exist to fix that.

What we're not
Outsourced, junior-run accounts
Vanity metrics and fluffy reports
Lock-in contracts
What we are
Senior Australian ad managers
Leads, calls and revenue
Month to month, results-first
Get Your FREE Google Ads Plan
★★★★★

“We treat your investment like it's our own. We are not satisfied until you see a real, tangible return from your ads.”

Patrick Tran
Patrick Tran
CEO, Leading Leads
Patrick Ong pointing
Ready for better leads?

Let's Build Your Google Ads Engine.

We'll turn your ad spend into a stream of ready to buy customers with expert campaign builds and conversion tracking that proves every dollar.

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The Account Audit▪▪▪
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We Find Exactly What's Burning Your Budget

Every engagement starts with a teardown of the account you have today then we rebuild it into a campaign that makes the phone ring. A real client account:

Before Leading Leads
Google Ads account before Leading Leads 1.12% conv. rate — just 3 conversions all month $660 per conversion — budget burning fast Whole weeks with zero conversions Budget spent, ads not converting
With Leading Leads
Google Ads account after Leading Leads took over 8.22% conv. rate — 79 conversions up from 3 before $34.72 per conversion — every dollar tracked Enquiries landing every single week Every dollar working, ads converting
Our Process

Our 3 Steps To Building A Profitable Google Ads Campaign

This isn't guesswork. This is our exact, methodical playbook for taking a campaign from launch to profitability.

Account audit · 30 days
$6,400▼ 71% wasted
Diagnosing
71%wasted
Wasted spend$4,540
Untracked clicks$1,150
Actually working$710
!Where your budget leaks we'll find in the audit
Step 11

The Blueprint & Strategy

We start with a diagnostic call to map out your custom ad blueprint and strategy.

Timeline: 1–3 Days
Launch checklist · day 4 of 7
12/16 done
Keyword & negative vault1,204 terms
Ad groups & RSA copy18 assets
Conversion tracking + GA4verified
Dynamic call trackinglive
✓ Every piece verified before a dollar is spent
Step 22

The Technical Build

Our in-house experts build your campaign, from keywords to conversion tracking, in just 7 days.

Timeline: Live in 7 Days
ROAS
9.1×
Leads / mo
27
Cost / lead
$41
Optimisation log · live
AUTO
Bid ↑ “emergency plumber”+12%
Negative added · “jobs”saved $84
Ad B wins A/B testCTR 8.4%
Budget shifted · Search+$40/day
New lead · call 4m12squalified
Bid ↓ “cheap quotes”-18%
Bid ↑ “emergency plumber”+12%
Negative added · “jobs”saved $84
Ad B wins A/B testCTR 8.4%
Budget shifted · Search+$40/day
New lead · call 4m12squalified
Bid ↓ “cheap quotes”-18%
✓ Daily tweaks that compound into cheaper leads
Step 33

Daily Management & Optimisation

We manage your campaign daily, optimising bids and ads to achieve profitability within 90 days.

Timeline: Ongoing Growth
Service Inclusions

Every Technical Detail, Managed For You

Our Google Ads service is a complete solution. We handle every component required for a high-performing campaign.

Campaign Strategy & Management

Expert-led campaign builds and daily management designed for maximum lead generation and profitability.

Full Campaign Build
Daily Bid Adjustments
Professional Ad Copywriting
A/B Performance Testing

Advanced Tracking & Reporting

We track every lead and dollar to prove your return on investment with total clarity.

Advanced Conversion Tracking
Google Analytics 4 Setup
Dynamic Call Tracking
Plain-English Reports

Budget Protection & Optimisation

We actively protect your budget from waste and find opportunities to improve conversion rates.

Click Fraud IP Blocking
Negative Keyword Vaults
Landing Page Analysis
CRO Recommendations
Build a successful brand with us •
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The Methodology▪▪▪
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senior google ads specialist.
Total Accountability.

Every keyword, ad and landing page is managed by a senior Australian specialists so your budget goes to searches that turn into calls, not clicks.

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Why Leading Leads vs. The Alternatives▪▪▪
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Why Other Google Ads Options Fail

What You AskRunning Ads YourselfCheap Freelancer"Set & Forget" AgencyLeading Leads★ SENIOR, IN-HOUSE MANAGEMENT
Who actually manages my account?You do.Between quotes, jobs and invoices.One person, 30 accounts.Yours gets the leftovers.!A junior, after the sales call.Often offshored.A senior Australian specialist.In-house, working your account daily.
Where does my ad budget actually go?Broad match eats it.Clicks from people who'll never buy.Wherever Google recommends.Auto-applied settings, no oversight.!Spread thin to look busy.Display and Smart campaigns padding the report.Ready-to-buy searches only.Protected by a negative keyword vault and click-fraud blocking.
How do I know a lead came from my ads?You don't.Nothing is tracked properly.Tracking half set up.Counting page views as conversions.!Clicks and impressions.Vanity metrics in a monthly PDF.Every call and form tracked.Down to the keyword and the dollar.
What happens when it isn't working?Guesswork.Based on confusing YouTube videos.They go quiet.Or ghost you entirely.!You wait it out.Locked into a 12-month contract.We're accountable.25+ leads in 90 days or we work free. Month-to-month.

This table reflects the patterns we see in the accounts we take over. If you want an honest read on your current setup vs. what we'd run, we'll tell you on the call including when Google Ads isn't the right spend for your business right now.

Our Guarantee

Growth With Zero Risk To Your Business

We get it, especially if you've been burned before. Our promises are simple, written in plain English.

Guaranteed lead generation

Guaranteed Lead Generation

We guarantee 25+ leads per month within 90 days, or we work for free.

No lock-in contracts

No Lock-In Contracts

We earn your business every month. No predatory lock-in contracts, you can cancel anytime.

Radical transparency

Radical Transparency

You get simple reports on leads and revenue. Your time investment is ZERO.

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Client Success Stories▪▪▪
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We've Helped Aussie Businesses Add Over $10m In Revenue

Design Solutions Studio
“Communication throughout the process was excellent, and the consultant I dealt with was knowledgeable, professional, and genuinely invested in achieving the best outcome for my business.”
Louie Obeid
Louie Obeid
Owner, Design Solutions Studio
Ontime Delivery Solutions
“Ontime Delivery Solutions dominated Google, growing from a local player to a national logistics leader in 24 months.”
Walter Scremin
Walter Scremin
Director, Ontime Delivery Solutions
Ni Advocacy
“Great team to work with, the Patrick pairs made the SEO journey very seamless. The presentations they did was very user friendly and is great for those visual learners. Gave me a lot of reassurance and trust in the process.”
Kevin Ni
Kevin Ni
Owner, Ni Advocacy
Neighbourhood Hooligans
“Great advice & a wonderful job creating a compelling website for us. Will be continuing to work with them moving forward to improve and generate more leads for our service based business.”
Yonase Tamiru
Yonase Tamiru
Owner, Neighbourhood Hooligans
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Who We Serve▪▪▪
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We're Built For Hard-Working Aussie Business Owners

Tradies

A Booked-Out Schedule, Without the Marketing Headache

Tired of paying for ads and a website that don't work? We fill your calendar with high-value local jobs while you stay on the tools.

Book a Call
Tradies
Local Services

Win Your Suburb, Without Managing Agencies

Losing weekends trying to manage different agencies? One senior team runs your entire lead system with total accountability.

Book a Call
Local Services
Home Services

A Consistent Flow of High-Value Work

Stuck with an inconsistent flow of work? We build a pipeline that keeps your crews busy all year round.

Book a Call
Home Services
E-commerce

Traffic That Actually Converts Into Sales

You have traffic and a website, but no sales? We fix the funnel end-to-end so browsers become buyers.

Book a Call
E-commerce
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Real People. Real Businesses. Real Results.

We work closely with the people behind these businesses, sharing the wins and taking ownership of the challenges. This is Leading Leads: hands-on, transparent, and fully invested in your success.

KVN Tiling
Leading Leads
Leading Leads discussion
Leading Leads
Leading Leads cheers
Kevin Ni
Ilyas
ABC Painting
Leading Leads client
Leading Leads team
CEO with client
Meticulous Car Detailing
With client
Team meeting
Leading Leads
Patrick Tran thumbs up
Ready to win?

bE THE FIRST business THEY CALL

Google Ads built and managed by senior Australian specialists, so you're at the top of the search when someone's ready to buy.

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Testimonials▪▪▪
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Hear More From Our Satisfied Customers

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Your Google Ads Questions▪▪▪
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Get Clear Answers To Your Questions

1So, how does this all work?+

It's simple. First, we'll have a chat to understand your business and your goals. If we're a good fit, our Google Ads agency takes it from there.

Our Australian team will build and run your Google Ads campaigns from start to finish. You can get back to your work while we make your phone ring with new customers. Our ads management services are designed to be completely hands-off for you.

2What's my actual time commitment? Be honest.+

After our first strategy call, your weekly time on this is ZERO. Really. We handle everything and send you a simple report that shows what you spent and what you made.

We bring you results from your ads, not questions. This allows you to focus on your business while our agency handles the complex digital marketing work. We are the marketing team in your corner.

3How quickly can I expect to see results?+

That's the best part about working with a skilled Google Ads agency. We can have your ads live in a day or two. You could see your first leads coming in that same week, sometimes even the next day.

This rapid feedback loop allows our agency to optimise your campaigns for even better results over time, a key feature of our management approach.

4What kind of results are realistic from these ads?+

Every business is different, but we always aim for a profitable return from our Google campaigns. On average, our clients make back $9.14 for every $1 they spend on ads.

The main result is a steady flow of great customers each month, driving real growth. Our goal is always to deliver outstanding results and build long-term success.

5What is your '90-day guarantee'?+

We promise that your Google Ads will be profitable within 90 days. If they aren't, you stop paying our fee, and we'll keep working for free until they are.

It's our commitment to your success and it keeps our agency focused on what truly matters: getting you a positive return from your digital marketing investment.

6How much should I spend on Google ads?+

We suggest starting with about $50 to $100 a day. This lets us get real data from your campaigns.

Once we know what strategy works for your Google ads, we can scale up your budget based on the profit you're making. You're always in control of your spend, and our management ensures it's used effectively.

7What are your ads agency fees? Are there hidden costs?+

Our fee is a flat monthly rate for our ads management services. There are no hidden costs or surprise charges.

You'll know the full price upfront before we begin any work on your Google account. We believe in transparency as a core principle of our agency.

8Am I locked into a long-term contract?+

No. We start with a 90-day plan to get your ads running well. After that, it's just a simple month-to-month plan.

We want to earn your business every month by delivering consistent results. Our success is tied to yours, which is how a true marketing partnership should work.

9How often will we talk?+

You'll get a clear, simple report from us each month. But if you have questions, you can always call or email.

We're a real digital marketing agency team based here in Australia, and we're always happy to chat about your Google Ads strategy and performance.

10I hate confusing reports. How are yours different?+

We do too. Our reports only show you two things in plain English: how much you spent and how much money you made.

We focus on what matters to your business, not confusing vanity metrics. Our Google Ads agency is all about clarity and real results.

11Who actually works on my Google ads?+

Our senior, in-house Australian team. Nothing is ever outsourced.

This means better quality results, clear communication, and full accountability for your Google Ads campaigns. You get direct access to the experts managing your ads spend and digital strategy.

12Do I own my Google Ads account?+

Yes, always. It's your account. We just have access to manage it for you.

If we part ways, you keep the account and all the data. It's your asset, and your history with Google is valuable. Our agency ensures you retain full ownership of all your digital properties.

13What if I'm already running Google ads?+

That's great! It means you have data we can use. We can look at your account and find quick ways to improve it.

Often, a few small changes to your Google campaigns can make a big difference in results. Our ads management team loves a good challenge.

14I've been burned by an agency before. How are you different?+

We hear that a lot. That's why we offer our 90-day guarantee, use an all-Australian team, and provide clear, simple reports.

Our ads agency delivers results, not excuses. We are built on a foundation of trust and a passion for marketing that works.

15Why not just hire a cheap freelancer?+

A freelancer can seem cheaper, but you're often getting someone with less experience, and you have to manage them yourself.

We're a fully managed team of experts with a proven system for Google Ads. Our services save you time and reduce the risk of a failed marketing campaign.

16Why can't I just do this myself?+

You could, but your time is better spent running your business. We're experts at Google Ads, and we stay on top of all the changes on the platform so you don't have to.

Our marketing management services let you focus on what you do best while we handle the digital side.

17Will this work for my industry?+

Our Google Ads system works very well for service businesses and e-commerce stores, including those using Google Shopping.

If we don't think our services can help you, we'll tell you on our first call. We're always honest about that.

18Do you just handle ads, or do you help with my website?+

Our main job is running your Google ads. But if your website isn't set up to turn visitors into customers, we can help you build a landing page that works.

A great ad needs a great destination to drive conversions. We look at the full picture of your marketing.

19Who is this Google Ads service NOT for?+

This isn't for people looking for an overnight fix. It's for business owners who want to delegate their digital marketing to a trusted ads agency so they can focus on their work.

We're looking for partners who are serious about long-term growth.

20What's the next step?+

If you're ready for a steady stream of new customers from Google, the next step is to book a free call with our team.

We'll look at your business and show you exactly how our Google Ads agency can help you grow. Let's build a strategy for your success.

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Where We Operate▪▪▪
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Serving Clients Across Australia

Helping great businesses thrive, wherever they are. Proudly serving across Australia with 7+ locations.

Locations
SydneyNew South Wales
MelbourneVictoria
BrisbaneQueensland
PerthWestern Australia
AdelaideSouth Australia
HobartTasmania
CanberraCapital City of Australia
🌏
Now Serving Clients WorldwideOutside Australia? We work with businesses across the globe — book a call.
Australia map
Proudly Serving Across Australia With 7+ Locations
Office Hours
Monday9 AM - 5 PM
Tuesday9 AM - 5 PM
Wednesday9 AM - 5 PM
Thursday9 AM - 5 PM
Friday9 AM - 3 PM
SaturdayClosed
SundayClosed

Our team works 9–5. Your lead system works 24/7/365.

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Follow Us On YouTube▪▪▪
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No Dances. Just Straight-Up Marketing Truth.

Myth-busting, client wins and behind-the-scenes from the team @leadingleadsaus

START YOUR GROWTH PLAN

No Time To Market Your Business? Let Us Do it For You

SYSTEM AUTO STUDIO

This is a strategy session, not a sales pitch. You’ll speak directly with a senior expert who will tell you exactly what your business needs right now to solve your website marketing problem. 100% value we promise!

$30K

NEW MONTHLY REVENUE

45+

LEADS PER MONTH

#1

GOOGLE RANKING

The phone just rings now. We’ve gone from hoping for new clients to having a predictable system that brings real customers to us every month. My business’ growth has been incredible and now I never worry about where my next customer is coming from. The best part is, I spend ZERO hours a month on my marketing!

Picture of Terrance Mao
Terrance Mao

Owner System Auto Studio

ENTER YOUR DETAILS TO GET YOUR FREE DIGITAL GROWTH CONSULTATION WITH OUR EXPERIENCED EXPERTS

One of our friendly search specialists will get back to you today.
GET YOUR FREE PLAN

Ready To Get More Customers Without Doing The Marketing Yourself?

ENTER YOUR DETAILS TO GET YOUR free Google Ads plan

A senior Google Ads expert will call you back within 1 business day.
How It Works
1
Book Your Free Call

Find a time that works for you.

2
Get Your Custom Plan

We'll diagnose your current situation and show you the path forward.

3
Let Us Handle The Rest

If it's a good fit, we'll build your campaign and you can get back to work.

★★★★★

“25+ exclusive leads a month, guaranteed within 90 days or we work for free.”

Get in touch • Book a call •