Bspoke Barbershop had two locations, but their flawed website was confusing customers and costing them bookings. This is the story of how a strategic overhaul of their online presence doubled their revenue in four months and filled every empty chair.
Bspoke Barbershop had a crystal clear and ambitious target. They wanted to end their inconsistent client flow by doubling their monthly online booking revenue from $8,000 to $16,000 within four months. Their ultimate goal was to build a hands-off digital asset that consistently generated a stream of ideal clients.
Unlike a business starting from a blank slate, Bspoke already had a website and a booking system, which were bringing in some money. The real issue was that their existing digital presence was deeply flawed. Instead of fuelling their growth, it was confusing customers and holding them back from ranking in their local areas.
Bspoke’s growth was stalled because its digital setup was actively working against it. This wasn’t just a missed opportunity. It was a constant source of frustration for the owner, who felt their online presence was undermining their real-world success. The feeling of having empty chairs while knowing customers were looking for them was deeply discouraging.
The core problem was a broken website structure that treated two distinct locations as one. This confused potential customers who couldn’t easily find the right shop.
More importantly, it completely baffled Google’s search algorithms, preventing either location from ranking properly.
This was made worse by an incorrect setup of the Google Business Profile. Both of their listings pointed to a single, generic page, making it impossible for Google to recognise them as individual local businesses. Without any local-authority signals, such as reviews or citations, they were virtually invisible in their own neighbourhoods, leaving the owner feeling powerless to attract the local clients they needed to thrive.
The entire strategy was built on one core principle. We created a crystal clear online presence that perfectly mirrored the physical reality of their two separate barbershops. A business with two front doors needs two digital front doors.
Bspoke’s original website tried to serve two masters and failed both. Having one generic site for two locations created massive confusion for Google. The search engine couldn’t determine which shop served which suburb, so it chose not to rank either prominently. This meant all their ranking potential was being diluted and wasted, leaving them invisible in local search results.
We rebuilt the website’s architecture from the ground up. The first step was creating a main homepage for the Bspoke brand, which then branched into two separate, dedicated “location pages”. Each page was treated as its own mini website. We crafted unique content specific to that shop and its neighbourhood, embedded its own location-specific Google Map, and implemented an automated system that populated each page with its own unique 5-star reviews.
This new structure gave Google exactly what it needed: undeniable proof that these were two distinct, legitimate local businesses. It eliminated all confusion and allowed the authority of each shop to be concentrated in its own specific area. This clarity is why both locations were able to rapidly climb the rankings and claim the top spots in their respective local map packs.
This is the moment we live for. The overhaul transformed the business. Bspoke Barbershop now completely dominates its local markets, with both locations securing the top positions in the Google Map Pack for their most profitable search terms.
The business no longer struggles with empty chairs. We built them a predictable growth engine that consistently delivers new clients and will continue to fill their appointment book for years to come.
Book a call with one of our senior experts. You don’t need to prepare anything. We’ll listen to your business goals and map out a free, custom-built strategy to get you more customers from Google.
BSPOKE Barbershop
