Madeleine Tran is a gifted cosmetic tattooist, but her unprofessional website was making her business, The Ink Studio, completely invisible online. This left her feeling stuck and stressed. This is the story of how building a professional digital foundation took her to the #1 spot on Google Maps, filling her appointment book with high-value clients for good.
The primary objective for The Ink Studio was to secure the #1 ranking in the local Google Map Pack for its most profitable services. The ultimate goal was to build a permanent lead generation asset that would consistently fill Madeleine’s appointment book. No more dependence on unpredictable advertising.
Madeleine’s digital journey was just beginning. She started with a basic one-page Squarespace website on a shared subdomain, not her own custom domain. This setup failed to project a professional or trustworthy image to potential customers, which we knew was holding her back.
Madeleine’s talent wasn’t being seen. The core issue was her complete lack of a professional online presence, which made her business invisible to local customers. It meant she was losing clients to competitors every day. She felt a deep sense of frustration, knowing her work was superior, but her business was being overlooked.
This feeling was made worse by the unprofessional website. The confusing one-page layout and shared subdomain actively damaged trust. For a high-value service like cosmetic tattooing, potential clients were hesitant to book an appointment. It stopped her from attracting the ideal clients she wanted.
Without a Google Business Profile or a proper site structure, she had zero authority in Google’s eyes. This was a massive barrier preventing her from ranking in the local Google Map Pack. She felt completely stuck, unable to grow her business with confidence and constantly stressed about where her next booking would come from.
Madeleine’s one-page site and non-existent Google Profile sent weak, confusing signals to search engines. Google had no way to verify who she was, where she was located, or if her business was legitimate. For customers, the unprofessional site created doubt. It didn’t provide the confidence needed for someone to book a premium cosmetic service.
Our first move was to claim and meticulously optimise her Google Business Profile, selecting the correct categories to capture the widest local audience.
We then built a brand-new, professional, multi-page WordPress website on her custom domain. This new site featured a logical structure with separate, optimised pages for each of her high-value services, like eyebrow and lip tattooing.
Finally, we perfectly synchronised the two assets. We ensured her business name, address, and phone number were 100% consistent across both platforms, and implemented a system to help her consistently generate 5-star Google reviews.
This new, cohesive system sent clear and powerful trust signals to Google. The professional website proved her expertise, while the fully optimised Google profile confirmed her as a legitimate local business. The constant flow of positive reviews provided undeniable social proof. This powerful combination is what allowed The Ink Studio to rapidly build authority and claim the #1 spot in its local map pack.
We were thrilled to see the strategy produce such rapid and significant results for Madeleine. Within three months, The Ink Studio was no longer invisible. It was the #1-ranked business in the local area for her most profitable services.
Now, Madeleine’s business is thriving. Her appointment book is consistently filled with the high-value clients she wants to attract. No more worrying about the unpredictable costs of paid ads. She has a steady stream of new customers, which allows her to focus on her craft and grow her business with confidence.
Book a call with one of our senior experts. You don’t need to prepare anything. We’ll listen to your business goals and map out a free, custom-built strategy to get you more customers from Google.
The results from Leading Leads were transformative. We now have a predictable stream of the exact clients we want, which has allowed us to grow with confidence.
Founder of The Ink Studio
