How Will-Co Logistics Generated A 10X Return On Ad Spend
Dan Willcocks was losing hope after a previous Google Ads campaign failed spectacularly. Here's how a website built to win clients, then a targeted ads campaign, restored his confidence.
ad spend
▪▪▪Overview
A Predictable Stream Of High-Quality Logistics Leads
Dan's primary objective was to generate a consistent and predictable stream of high-quality leads for his third-party logistics, interstate logistics, and temperature-controlled storage services. He needed a system that worked, after being let down by a previous campaign that produced zero results.
▪▪▪Challenges
A One-Page Website Destroys Trust
Dan is an expert logistics operator, but his online presence didn't reflect that. His one-page website meant customers couldn't find him. If they did, they were met with a confusing and unprofessional page that made a professional business look amateur.
Running ads to that page was like burning cash. It lacked detailed service information and had no social proof, so visitors from the previous ad campaign left immediately. It made growth impossible and left Dan frustrated and hopeless about marketing his business online.
▪▪▪How Leading Leads Helped▪▪▪
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A High-Converting Website Is The Foundation Of Any Ad Campaign
The entire strategy was built on one core principle: build the asset first, then drive the traffic. Trust before traffic.
The Problem: Good Traffic, Bad Website
Running Google Ads to an unprofessional one-page site is one of the fastest ways to waste money. The old site gave high-value clients no reason to trust it: no detailed service information, no reviews, just friction and confusion.
The Fix: Build The Asset First
We built a brand new, professional multi-page website with dedicated, optimised pages for each core service, compelling copy that answered customer questions, and trust engineered into every page with reviews and professional imagery.
Then: Highly Targeted Google Ads
Only after the high-converting asset was live did we launch the new campaign. Deep keyword research found high-intent commercial terms, and ad copy perfectly matched the new service pages. Trust before traffic turned a failing ad budget into a lead machine.
▪▪▪Results▪▪▪
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Tangible Growth From Day One
The new website and Google Ads campaign produced immediate and dramatic results. Dan no longer worries about where the next job is coming from, and he has the confidence to scale his operations nationally.
Return On Ad Spend
The new campaign delivered a 10X return, from a channel that previously produced zero results.
National Leads In 90 Days
51 high-quality national leads were generated in the first 90 days, with 40+ arriving every month since.
Monthly Pipeline
A predictable $100K+ monthly pipeline of high-quality B2B logistics enquiries.
▪▪▪The Key Takeaway
Build The Asset, Then Drive The Traffic
Dan's story proves that ads don't fix a broken website, they expose it. When paid traffic lands on a professional, credible site that instantly answers questions, visitors have the confidence to get in touch. That foundation-first approach is what turns ad spend into a predictable return.
Start Your Growth PlanScaling Your Business Should Be Predictable
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Generating 51 national leads from zero in 90 days is a game changer. The 10x return on ad spend proves this team knows exactly how to scale.
Will Co Logistics
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