5.0 | 30+ reviews
Custom Web Design
We build high-performance business websites that turn your invisible expertise into market-leading growth. Ready to start kicking goals?
Visual Proof Of The Growth We Build
Say hello to our crew of passionate SEO experts. We get our kicks from mastering search and turning quiet websites into busy market leaders. Here are our key outcomes.










We Define Your Path to Predictable Leads
We start with a discovery session to understand your unique business goals, ensuring your new website is perfectly aligned with your growth targets.
- In-depth business goal and revenue target analysis.
- Target audience and ideal customer profiling.
- Competitor website and market analysis.
- Project scope and timeline definition.
Clear Path
1-2 Business Days
We Engineer Your Site's Conversion Architecture
We map your site’s architecture and user journey. This custom blueprint is designed to convert visitors into high-value leads and paying customers.
- User experience (UX) and journey mapping.
- High-fidelity, conversion-focused wireframes.
- SEO-friendly site structure and information architecture.
- Visual prototype and design concept presentation.
User Engagement
7 Days
We Build Your High-Performance Mobile-First Framework
Our team expertly develops your fast, secure, mobile-first website. We focus on clean code and performance to ensure a flawless user experience.
- Custom WordPress or Shopify theme development.
- Core Web Vitals and speed optimisation.
- Content management system (CMS) integration.
- Staging server for transparent build reviews.
Google PageSpeed Score
14-21 Days
We Launch Your Path To Market Dominance
We handle the seamless launch of your new website. You can start welcoming a predictable flood of new, high-quality customers immediately.
- Full technical migration and DNS management.
- Google Analytics and conversion tracking setup.
- Final quality assurance (QA) and testing.
- Post-launch support and performance monitoring.
ROI Focus
Ongoing
Your Blueprint For A High-Performing Business Website
Predictable leads are within reach. Our web development process starts with a full audit to ensure your new site is engineered for growth.
Web Design Services For Your Business Goals
Every business has a unique goal. Our web design services are tailored plans to help you soar above your growth targets effortlessly.

The Startup Launchpad
Tired of being a ghost? This plan builds a professional website and online presence designed to capture your first high-value leads.

The Business Engine
Ready to dominate? We integrate strategic search engine optimisation and great copy, turning your business website into a 24/7 lead generation machine.

The E-Commerce Pro
Want to scale online? We rebuild your e-commerce website architecture to turn a dormant store into a high-volume revenue engine.
A Message From Our Founders
I’ve sat across from hundreds of Aussie business owners losing sleep over erratic leads. I founded Leading Leads to provide a reliable system that ends that rollercoaster.

Built For Credibility

Data-Driven Conversions

Seamless Integration
5 Star Reviews From Aussie Business Owners
Don’t take our word for it, see our 5 Star Google reviews below.
The team at leading leads were able to create me a website that was not only professional but effective. After recently resigning from my full time job, I was unsure if it was right move. But I’m glad to say it was the right move! Just after 2 weeks of working together they were able to generate $18k worth of potential high quality leads from google ads alone. I’m super happy with the customer experience with leading leads, they never left me in the dark about anything and always kept me updated with any changes and processes. Highly recommend if your looking to take your business to the next level.
Terrance Mao
Founder, System Auto Studio
Leading Leads built my website and I was blown away. Most website builds on Fiverr or Upwork are done by a group of off shore operators who don’t care about your final result… Working with Pat was amazing from day 1, he really took the time to get to know me, my customers and my brand and what they delivered was nothing short of AWESOME. 10/10 definitely would recommend Leading Leads if you want to build a website.
MK Soft
Founder, MK Soft
Excellent SEO Services – Highly Recommend! We’ve had an outstanding experience working with Patrick and Leading Leads… Since partnering with them, our website traffic has increased significantly, and we’ve seen a noticeable boost in leads and conversions. Also Patrick took the time to come out to my shop and give me a gift, shows that we are more than just a number!
Henry Deng
Shop Owner
The team at Leading Leads are professional, punctual and knowledgeable. Always a pleasure working with them. They built me a website that has nurtured many of my cold leads to hot ready-to-buy clients. Not only have they helped scale my business, they always taught us how to better at sales and overall marketing. Highly recommend this company if you’re looking for a trustworthy and passionate agency that will grow your business with you.
Daniel Do
Owner, Meticulous Car Detailing
We have been working with Leading Leads for a number of months now. They have done a great job with lead generation as well as providing an overall package that is customised for our specific requirements. Highly recommended.
Ilyas Ocal
Managing Director, WillCo Logistics
Pat and his team made a huge difference for my business. Before working with them, I wasn’t getting much attention online, but they changed that. They helped my business show up on Google when people searched for my services, and I started getting more bookings. They also built me a great website that makes it easy for clients to find me and book in. The whole process was easy, and they kept me updated every step of the way. If you want more people to find your business, I highly recommend them.
Madeleine Tran
Owner, The Ink Studio
The leading leads team helped me double my income as a home barber… Started working with them since July 2024, been consistently getting around 30 new clients every month. They give me regular updates and communications, as well as help me built my website. Very happy with their SEO google my business and google maps services.
Kong Eart
Owner, Kong Barbers
I’m not very tech-savvy, so I really appreciated how patient and helpful the team was. They took the time to explain everything in simple terms and never made me feel silly for asking questions. Super friendly, easy to work with, and made the whole process stress-free. Highly recommend them to anyone needing a little extra support!
Eloise Roe
Business Owner
I’ve recently started working with Patrick and his team for SEO management, and I’m already seeing good results! My website is getting more views, and it’s now appearing on the front page of Google for key search terms. The team has been professional, knowledgeable, and proactive.
Abena Messan
Business Owner
We had a fantastic experience working with Leading Leads for our Google SEO. From the start, they were completely transparent about their process… over 3–4 months, we saw a significant increase in website traffic, which led to more bookings for our business. Not only does our Google page look more professional now, but our website has also improved tremendously.
Arjang Namvaran
Business Owner
I was blown away by the level of value provided at a first meeting, and the wisdom gained. It shows that hours of research and effort must have been put in to truly understand my brand and its pain points.
Daniel Bassett
Director
At first I got a cheap templated site off Fiverr, thinking you just needed something online. Pat explained why that wasn’t enough and built a proper site that actually builds trust and brings in customers. Since launching it, I’ve seen a clear jump in calls and enquiries.
Nam Choi
Business Owner
After testing out multiple Agencies and being burned, I gave Pat a shot after they did an initial audit on my site to give me more insights on what didn’t go well, what went well and what could improve. Patrick and the Leading Leads team made everything simple and clear. The website they built looks awesome, and now my Google profile is actually bringing calls in regularly. Would highly recommend these guys.
Edward Su
Director
Pat and Pat were invaluable to my business and have helped bring in 30+ leads a month to my roofing website over the past 6 months we’ve been working together. These guys really care about your business and you can feel how invested they are in your success. If you’re on the fence I wouldn’t hesitate Leading Leads will take care of you and get you to the top of Google. Legends for ads and digital marketing.
Jyotnoor Kanwar
Owner, Roofing Services
Pat helped establish our Google Ads platform for our eCommerce business. From the very beginning, Pat invested time to research and learn about our business to ensure that he could provide appropriate and relevant info. He took the time to understand our goals, budget, and challenges. This thoughtful approach made it clear that he is committed to creating a tailored strategy that works for us. Working with Pat was seamless. He moved quickly, kept us in the loop, and was always approachable.
Andy Nguyen
E-Commerce Founder
Pat and the crew at Leading Leads Aus have been great to work with. They really know their stuff when it comes to SEO, Google Ads and web design. Since getting them on board, we’ve noticed a solid lift in traffic and enquiries. Honest, reliable and easy to deal with. Highly recommend.
Kristine A
Marketing Manager
Expert Shopify SEO For Ambitious Aussie Retailers
We specialise in helping growth-focused Shopify stores hit their next milestone. Our team masters all major e-commerce platforms.
We Turn Losing Websites Into Money-Making Machines
We transform underperforming websites into profitable lead generation assets.
For Ontime Delivery Solutions, we reversed a traffic decline resulting in 108% growth. This allowed them to expand their fleet and secure their national market position with absolute confidence.
Join 30 Plus Businesses Growing With Leading Leads
10,000+ Qualified Leads Delivered
Your website is a dormant liability or your most powerful asset. Our team delivers the latter.
Patrick Ong
Chief Search Officer and Co-Founder
Is Our Specialised Website Design For You
We work with thinkers who want to own their growth. We’re the digital agency for businesses with a ghost town website or growing brands.
Our High-Performance Web Design Checklist
Service-Based Businesses
We help any business where reputation is key. We delivered 10,000 qualified leads to local trades and national professional firms alike effortlessly.
WordPress & Shopify Experts
We’re experts in WordPress web design and Shopify. We ensure your small business website is fast, secure, and Google-friendly from day one.
Integrated Digital Marketing
We fix disconnected systems for any ambitious brand. Our integrated approach turned a dormant site into a 1,000 per cent traffic increase steadily.
The Leading Leads Difference
We objectively demonstrate our value. We provide fixed-price proposals and guaranteed schedules for every custom web design project we start.
Why Aussie Businesses Trust Our Web Design Agency
We love seeing our clients win. See how our web design agency helped brands go from digital dead ends to page one Google dominance.
Find Clear Answers In Our Custom Web Design Frequently Asked Questions
How Much Does Our Service Cost
We provide detailed, fixed-price quotes before any work begins. This ensures you know the exact investment upfront with no surprises or hidden fees.
This transparency helps you manage your budget and lower acquisition costs. We focus on professional accountability to support your long-term business growth.
How Long Does It Take
Our custom website design projects typically take 4 to 6 weeks from start to launch. This timeframe includes keyword research, user experience mapping, and development.
We stick to a strict schedule and provide regular updates throughout the process. You will always be informed of progress as we reach each milestone.
Do I Own My Website
Yes, you own 100% of your website once it launches. We build on powerful platforms like WordPress or Shopify rather than using restrictive rented systems.
You will have full access to all code, files, and hosting. This is a permanent digital asset that you can take with you anywhere without strings attached.
Do You Write The Content
Our expert copywriters craft high-converting content tailored to your specific niche. We focus on building your authority and credibility to ensure visitors take immediate action.
The process begins with a discovery interview to capture your unique voice. We then transform these insights into powerful words that drive revenue for your business.
Is My Site Mobile Friendly
We employ a strict mobile-first approach to ensure your site is mobile-perfect. This guarantees your brand looks flawless and functions correctly on every digital device.
Responsive design is our standard for better user experience and higher Google rankings. We rigorously test every page to ensure your mobile experience is entirely seamless.
Request Your Free Website Design Plan
We serve ambitious brands across Australia from our Melbourne studio. Contact us today for your plan to turn your site into a revenue engine.
The Tech We Use To Deliver Results
$10,000,000+ REVENUE GENERATED. 90%+ CLIENT RETENTION. 5+ YEARS OF EXPERTISE. We’re here to help you dominate your market and grow.
Get Your Free Digital Growth Consultation
Our website went from a digital liability to our most profitable asset. It delivers inquiries around the clock and secured our growth.
Director, Ontime Delivery Solutions
You deserve a clear path forward without the stress of doing it alone. You’ll sit down with an expert who handles the heavy lifting.