SEO For Tradies
We’re obsessed with building online authority that drives a predictable flow of qualified leads and high-value phone calls. As specialists in SEO for tradies, we turn quiet phones into your #1 source of new business.
We Help The Businesses That Build Australia
We’re proud to work with the hands-on businesses that are the real engine room of Australia, from builders on site to the teams in 3PL warehouses.








The Results You Can Expect
We skip fluffy reports and focus on real-world numbers that matter to your business.
Target For Page 1 Local Rankings
We get you found in your local suburbs fast, targeting Page 1 rankings quickly.
Average Monthly Pipeline
We generate an average monthly pipeline of $66,000, giving you a reliable baseline to scale.
Average Exclusive Leads Per Month
Get a predictable flow of 50+ exclusive, ready-to-buy leads each and every month.
Stop The 'Feast or Famine' Cycle





You need profitable jobs from a solid SEO campaign, without having to do the marketing yourself.


Inconsistent Work Flow

Fighting on Facebook

A Website That Does Nothing

Dealing with Tyre-Kickers

Losing to Competitors
You Just Want The Phone To Ring
You need profitable jobs from a solid SEO campaign, without having to do the marketing yourself.

Getting More Jobs For Aussie Trades & Services
We don’t do everything for everyone. We’ve perfected the 3 services that get high-value customers for businesses that depend on a full schedule. We deliver the best results for:
Home Service Professionals
Skilled Tradespeople
Growing Trade Companies
Established Local Experts
Get Your SEO, Web & Google Ads Done Under One Roof
A Fully-Managed System to Build Real Search Authority
A Plan For Profitable Jobs
We target the high-ticket services and suburbs that actually make you more money.
- High-margin service targeting
- Local suburb analysis
- Competitor weak-spot reports
Google Search & Map Dominance
We get you ranked where customers are looking, ready to make a call.
- Google Map Pack optimisation
- Top 3 ranking target
- One-tap mobile calling
Authority-Building Website Content
Your website becomes a 24/7 salesperson, proving your expertise to customers. ..
- Technical SEO fixes
- Project case studies
- Monthly expert articles
Trust Signals & Clear Reporting
We build your online reputation and provide reports that track real-world, profitable jobs.
- High-authority backlinks
- Call & lead tracking
- Jargon-free monthly reports
Our Proven 4-Step Plan to Make Your Phone Ring
A clear plan to attract high-value customers.
We pinpoint your most profitable services and create a custom keyword plan that attracts high-value customers in your best areas.
- The step-by-step process:
- Identifying your most profitable services to target.
- Researching what your local customers search for online.
- Analysing where your top competitors are weak.
- Delivering your custom-built growth and keyword plan.
Making your business the obvious choice for customers
We structure your website and Google Profile to act as a 24/7 salesperson, turning clicks into valuable phone calls.
- The step-by-step process:
- Optimising your website to be found on Google.
- Setting up your Google Profile to win local jobs.
- Ensuring your site works perfectly on mobile phones.
- Making your phone number easy to find and click.
Becoming the most trusted tradie in your area
We build your reputation with expert content and secure features on trusted sites, proving to Google you’re the industry leader.
- The step-by-step process:
- Creating helpful content that proves your expertise.
- Getting your business featured on trusted local sites.
- Listing your business in all the right online directories.
- Building an online reputation that Google rewards.
Clear reports that show your real-world results
We track every call and lead, providing simple, jargon-free monthly reports that show your precise return on investment (ROI).
- The step-by-step process:
- Installing lead tracking across your entire website.
- Monitoring your rankings for your target keywords.
- Sending you a clear, easy-to-read results report.
- Holding strategy calls to plan the next profitable moves.
Our Average Client Sees A Genuine Increase In Leads In 4-6 Months

Common Website Problems We Fix For Tradies
To win online, your website needs to work flawlessly behind the scenes. Our technical audit finds and fixes the hidden site errors that hold you back from ranking higher.
Low visibility in the local map pack
Website not found for key tradie services
Poor mobile experience loses visitors
Broken or inaccurate lead tracking
Lack of trust and online authority
Struggling to attract the right customers
Not showing up in surrounding suburbs
Website visitors aren't calling
The Best Tradie Should Always Win The Job
From Our Founders
We saw great Aussie businesses losing jobs to slicker competitors. We built Leading Leads so the best provider actually wins.
Patrick Ong & Patrick Tran

Senior In-House Experts
You'll work directly with our senior SEO team right here in Australia. We take full ownership of getting you the results we promised.

Fixed, Upfront Pricing
We respect your budget. You'll always get a clear, fixed price before we start any work, so you'll never see a surprise bill from us. Ever.

Month-to-Month Agreements
We earn your business every single month by delivering results you can see and feel. Our flexible agreements keep you in complete control.
Why Our SEO Gets Better Results For Tradies
The Leading Leads Way
- Senior, in-house Aussie experts managing your entire SEO campaign.
- Flexible month-to-month agreements that let you stay in full control.
- An SEO focuses on generating profitable jobs and making your phone ring.
- Proactive communication and simple, plain-English strategy updates.
The "Typical Agency" Model
- Junior account managers and outsourced overseas teams are handling your business.
- Iron-clad 12-month lock-in contracts, even if you're getting poor results.
- Confusing reports full of fluff. Honestly, who has time for that?
- Ignored emails and phone calls, leaving you in the dark for weeks at a time.
See How Our Websites Deliver Real Results
Specialists In Turning Websites Into Lead Generation Engines.
For national delivery company Ontime Delivery Solutions, we reversed a two-year traffic decline, transforming their underperforming website into a lead-generating powerhouse
Organic Traffic Increase
Leads Generated
New Customers
From $860 to $94k in Annual Sales. How Foundational SEO Revived a....
Leads Per Month
Running Google Ads To A Bad Website Is Like Burning Cash. This....
per month
This Melbourne Car Wrapper Built a Digital Foundation and Tripled His Income....
per month
Market Visibility
New Customers Booked Every Month
Organic Traffic Growth
Peak Monthly Revenue Growth
Exclusive Leads per month
Revenue Per month
Revenue Growth in 90 Days
Hear From Tradies We've Helped Grow Their Business
Real results and honest feedback from business owners who’ve seen their schedules fill up since partnering with our team.

6 months ago
Great team to work with, the Patrick pairs made the SEO journey very seamless.
The presentations they did was very user friendly and is great for those visual learners. Gave me a lot of reassurance and trust in the process.

3 months ago
They built me a website that has nurtured many of my cold leads to hot ready-to-buy clients.
The team at Leading Leads are professional, punctual and knowledgeable. Always a pleasure working with them.
Not only have they helped scale my business, they always taught us how to better at sales and overall marketing.
Highly recommend this company if you’re looking for a trustworthy and passionate agency that will grow your business with you.

9 months ago
They were able to generate $18k worth of potential high quality leads from google ads alone
The team at leading leads were able to create me a website that was not only professional but effective.
After recently resigning from my full time job, I was unsure if it was right move. But I’m glad to say it was the right move! Just after 2 weeks of working together they were able to generate $18k worth of potential high quality leads from google ads alone. I’m super happy with the customer experience with leading leads, they never left me in the dark about anything and always kept me updated with any changes and processes.
Highly recommend if your looking to take your business to the next level, and I can’t wait to continue to be working with leading leads!
5 months ago

2 months ago

5 months ago
Straight Answers To Your SEO Questions
Here are straight-to-the-point answers to the questions we get asked the most. If your question isn’t here, just ask us directly.
How Long Does SEO Take To Work?
That’s a great question. Our SEO for tradies is a long-term plan that builds a real asset for your business. While every business is different, you’ll typically see a genuine increase in leads within 4 to 6 months as we build your authority with search engines. We keep you updated every step of the way.
Do I Have To Sign A Long-Term Contract?
Absolutely not. We proudly offer flexible month-to-month agreements because we believe in earning your partnership. We’re confident the results from our SEO work will make you want to stay with us, so you can cancel anytime.
What Is The Difference Between SEO and Google Ads?
Think of it this way. Paid ads like Google Ads give you instant results, but the leads stop the moment you stop paying. SEO is how you earn your spot at the top of the page. It takes longer, but it builds a valuable, long-term asset that generates a flow of exclusive, free leads for your business.
What Do You Need From Me To Get Started?
It’s simple. We just need a quick chat to learn more about your business goals. From there, we’ll just need access to your website and online profiles. Our team handles all the heavy lifting.
Do You Work With My Local Competitors?
We believe in true partnership, which is why we offer exclusivity agreements. We will not take on another client in your direct service category and primary local service area. Your success is our complete focus.
How Much Do Your SEO Services For Tradies Cost?
Our SEO packages are designed for your specific business goals. We’re not the cheapest option, but we provide incredible value. After our initial chat, we’ll give you a fixed-price quote and a clear breakdown of the plan.
Is All The Work Really Done In Australia?
Yes, 100 percent. We’re a proudly Australian-owned and operated business. Your entire campaign, from the high-level plan to daily execution, is handled by our senior, in-house team. We never outsource your work.
I Have A Tradie Website Already. Can You Work With It?
Of course. We can work with your existing website. As part of our initial audit, we’ll conduct a thorough review to identify any issues affecting your online visibility. We’ll then work with you to fix the foundation and start turning your site into a lead-generating machine.

Serving Clients Across Australia
Helping Great Businesses Thrive, Wherever They Are.
Locations
New South Wales
Victoria
Queensland
Western Australia
South Australia
Tasmania
Capital City of Australia
Perth
Brisbane
Canberra
Sydney
Adelaide
Melbourne
Hobart
office hours
9 AM - 5 PM
9 AM - 5 PM
9 AM - 5 PM
9 AM - 5 PM
9 AM - 3 PM
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Real Aussie Businesses Making $$$ With Leading Leads
Check out our recent client case studies of Aussie businesses transforming their sales by partnering with Leading Leads.
Ready To Get Your Phone Ringing With Better Jobs
Tired of your phone being quiet? Let us handle the marketing. We’ll build a free plan that shows you exactly how we generate the leads, so you can focus on new business.
System Auto Studio
This is a strategy session, not a sales pitch. You’ll speak directly with a senior expert who will tell you exactly what your business needs right now to solve your website marketing problem. 100% value we promise!
The phone just rings now. We’ve gone from hoping for new clients to having a predictable system that brings real customers to us every month. My business’ growth has been incredible and now I never worry about where my next customer is coming from. The best part is, I spend ZERO hours a month on my marketing!
Owner System Auto Studio
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