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Website not winning you jobs? We fix that▪▪▪
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Website Design That Wins You Customers

We design high-converting websites that deliver qualified leads, enquiries, and consistent revenue growth. As a leading Website Design agency, we turn your underperforming site into your #1 source of new business.

7 %
Average Conversion Rate
215 %
Typical Lead Increase
$10M +
In Client Sales Generated
Mardo Building Co.
$1.1M
in revenue in 90 days
The website finally works as hard as we do. Enquiries tripled within the first quarter.
Mardo Building Co.
Founder
System Auto Studio
$20K
new revenue per month
We built a digital foundation and the income tripled. Best investment in the business.
System Auto Studio
Owner
LoMax Barbers
#1
on Google for our core services
From invisible to the first result our customers see. The phone hasn't stopped.
Lomax
Director
KVN Tiling Group
$1M
in revenue within 6 months
Steady flow of quality tiling jobs every week. We just quote and lay.
KVN Tiling
Founder
Case Studies

See How Our Strategies Deliver Real Results

Sound Familiar?

Your Current Website Is Holding Your Business Back

You've spent years mastering your craft, but a potential customer makes a split-second decision online. A slow or outdated web design makes an expert business look like an amateur, sending your best jobs straight to competitors.

Visitors land, hesitate, then call the competitor with the better site.
It looks fine on your laptop and falls apart on a phone.
Plenty of traffic, barely any enquiries to show for it.
“We get the traffic so why isn't the phone ringing?”
yourbusiness.com.au
Website being reviewed Looks professional
Visitors · last 30 days
Low Conversion = 1.4%
1,22298.6%18 · 1.4%
Visited but left without enquiring1,222 · 98.6%
EnquiredFAIL18 · 1.4%
Your website is leaking jobs
Conversion rate vs industry

Our Sites Convert The Industry Average

The average trade website turns 2.3% of visitors into enquiries. Sites we build average 7%. Same traffic, three times the jobs.

Leading Leads 7%
VS
Industry 2.3%
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The Solution▪▪▪
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What We Build Instead

Not a prettier version of the same site. A lead-generating web asset engineered around the jobs you actually want.

Built To Convert, Not Just Impress

Every page has one job: turn a visitor into an enquiry. Clear offers, obvious next steps, forms and call buttons where people actually look.

Copy That Does The Selling

Professional copywriting that answers the questions customers ask before they call so you're the obvious choice, not the cheapest quote.

Fast, Secure, Mobile-First

Sub-second load times and a flawless phone experience, built on clean WordPress you own outright and can update yourself.

Proof Front And Centre

Reviews, results and real photos of your work positioned where they build trust fastest, so quality is obvious before the first call.

SEO Foundations From Day One

Clean structure, technical setup and page speed. Your new site starts earning rankings the week it launches.

Tracking So You See The Return

Every call and form tracked, so you know exactly how many jobs the website brought in not just how much traffic it got.

The difference

From 1.4% Enquiry Rate To 7%+

Same traffic, five times the enquiries and 3× the industry average of 2.3%. That's what happens when a site is designed around the customer's decision, not the business's brochure.

Book Your Free Strategy Call
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Who This Is For▪▪▪
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For The Business Owner Whose Website Doesn't Match The Work

We partner with established service businesses who are brilliant at what they do and know their website isn't showing it. If you're ready for a site that proves your quality before the first call, you're in the right place.

0.05s
Is all it takes for a visitor to judge your site
24/7
Your site keeps selling while you sleep
Leading Leads clients collage
Patrick Ong pointing
First Impressions Count

Be The Business They Call First

A professional website is your digital handshake. It proves your quality and builds trust before the first call is even made.

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The Website Audit▪▪▪
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We Find Exactly What's Costing You Leads

Every engagement starts with a teardown of what you have today then we rebuild it into a page that makes the phone ring. A real client example:

Before Website before the rebuild Headline doesn't sell the outcome CTA gets lost in the noise No social proof above the fold Cluttered layout, unclear next step
After Website after the rebuild Clear, outcome-led headline Quote form front and centre Trust signals & reviews up top One obvious path: get a quote
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Our Design Process▪▪▪
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Here's How We Make High Converting Websites

Click a step to explore each phase
Step 01 · The Blueprint

We map the site before we design it

Step visualMobile view
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Our Work▪▪▪
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Websites We've Designed That Dominate Their Market

Mardo website
$4.2M in 5 months
Mardo
From a standing start to $4.2 million in sales.
System Auto Studio website
$32,000 in month one
System Auto Studio
From zero to $32k in the first month live.
Lomax website
$63,000 in 5 months
Lomax
Steady, high-value work straight off the website.
Build a website that wins work •
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The Methodology▪▪▪
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Senior Web Designers.
Total Accountability.

Every page, every word and every form is designed and built by a senior Australian team so your site doesn't just look sharp, it turns visitors into enquiries.

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Why Leading Leads vs. The Alternatives▪▪▪
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Why Other Web Design Options Fail

What You AskDIY Website BuilderCheap FreelancerTemplate "Web Design" ShopLeading Leads★ SENIOR, IN-HOUSE DESIGN TEAM
Who actually designs and builds it?You do.At 10pm, between quotes and invoices.One person, 30 jobs.Yours gets built between the others.!A junior, after the sales call.Design and build often offshored.A senior Australian designer & developer.In-house, on your project from strategy to launch.
What is the design based on?A theme you liked the look of.Built for someone else's business.Whatever's fastest to assemble.Pretty, but nothing sells.!Their one house template.Recoloured with your logo.A strategy built on your best jobs.Every page structured to win the work you want.
Who writes the copy?You do.Or the site launches with placeholder text.AI, in bulk.Generic waffle that convinces nobody.!"Content is client-supplied."The project stalls for months waiting on you.Our in-house Aussie copywriters.Written to sell, approved by you before it goes live.
Will it actually get enquiries?No way to tell.No tracking, no forms that work."It looks great!"Handed over with zero measurement.!Traffic numbers only.Nothing linking visits to real jobs.Every call and form tracked.Built to convert — 7%+ average conversion rate.
What happens after launch?It slowly goes stale.Plugins break, speed drops, Google notices.They go quiet.Or ghost you entirely.!You're locked to their platform.Stop paying and the site disappears.You own it, 100%.SEO-ready at launch, with optional care plans. No lock-in.

This table reflects the patterns we see in the sites we take over. If you want an honest read on your current website vs. what we'd build, we'll tell you on the call including when a rebuild isn't the right spend for your business right now.

The Leading Leads team with a client
FREE
if we don't beat your old site's conversion
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OUR WEBSITE DESIGN GUARANTEE▪▪▪
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A HIGHER CONVERSION RATE THAN YOUR OLD SITE, OR YOUR MONEY BACK

We stand by the performance of the websites we build. Your new website will be engineered to convert more visitors into paying customers than your old one. If it doesn't, we'll give you your money back. It's that simple.

  • You own your new website, 100%. No strings attached.
  • Conversion tracking set up correctly from day one.
  • Senior design and development team on your project.
Book My Free Strategy Call
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Client Success Stories▪▪▪
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We've Helped Aussie Businesses Add Over $10m In Revenue

Design Solutions Studio
“Communication throughout the process was excellent, and the consultant I dealt with was knowledgeable, professional, and genuinely invested in achieving the best outcome for my business.”
Louie Obeid
Louie Obeid
Owner, Design Solutions Studio
Ontime Delivery Solutions
“Ontime Delivery Solutions dominated Google, growing from a local player to a national logistics leader in 24 months.”
Walter Scremin
Walter Scremin
Director, Ontime Delivery Solutions
Ni Advocacy
“Great team to work with, the Patrick pairs made the SEO journey very seamless. The presentations they did was very user friendly and is great for those visual learners. Gave me a lot of reassurance and trust in the process.”
Kevin Ni
Kevin Ni
Owner, Ni Advocacy
Neighbourhood Hooligans
“Great advice & a wonderful job creating a compelling website for us. Will be continuing to work with them moving forward to improve and generate more leads for our service based business.”
Yonase Tamiru
Yonase Tamiru
Owner, Neighbourhood Hooligans
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Who We Serve▪▪▪
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We're Built For Hard-Working Aussie Business Owners

Tradies

A Booked-Out Schedule, Without the Marketing Headache

Tired of paying for ads and a website that don't work? We fill your calendar with high-value local jobs while you stay on the tools.

Book a Call
Tradies
Local Services

Win Your Suburb, Without Managing Agencies

Losing weekends trying to manage different agencies? One senior team runs your entire lead system with total accountability.

Book a Call
Local Services
Home Services

A Consistent Flow of High-Value Work

Stuck with an inconsistent flow of work? We build a pipeline that keeps your crews busy all year round.

Book a Call
Home Services
E-commerce

Traffic That Actually Converts Into Sales

You have traffic and a website, but no sales? We fix the funnel end-to-end so browsers become buyers.

Book a Call
E-commerce
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Our Finished Works▪▪▪
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Websites & Campaigns We've Delivered

Real builds for real Aussie businesses designed to rank, convert, and make the phone ring. Hover a card to scroll through the whole site.

View More Of Our Works Here

Explore all projects
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The Experts▪▪▪
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Meet The Pats!

Our integrated approach wasn't designed in a boardroom by consultants. It was built by hands-on experts who saw great Aussie businesses getting burned by fragmented agencies, confusing reports, and a total lack of accountability.

We built the system we wish existed: a single, expert-led team that is 100% accountable for the only thing that matters, getting you a predictable flow of high-value customers. When you work with us, you work directly with the partners who built the engine.

Patrick Ong Founder
Patrick Ong
Chief of Search
Patrick Tran Founder
Patrick Tran
CEO
0

In revenue generated from our past campaigns

0

Qualified leads delivered to Aussie businesses

0

Client retention rate built on real-world results

0

Businesses we've helped grow and scale

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Real People. Real Businesses. Real Results.

We work closely with the people behind these businesses, sharing the wins and taking ownership of the challenges. This is Leading Leads: hands-on, transparent, and fully invested in your success.

KVN Tiling
Leading Leads
Leading Leads discussion
Leading Leads
Leading Leads cheers
Kevin Ni
Ilyas
ABC Painting
Leading Leads client
Leading Leads team
CEO with client
Meticulous Car Detailing
With client
Team meeting
Leading Leads
Patrick Tran thumbs up
You Run The Business

You Run The Business, We'll Make Your Phone Ring

Stop losing customers to a bad first impression. Let's build a lead-generating web asset you're genuinely proud to show off.

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Testimonials▪▪▪
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Hear More From Our Satisfied Customers

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Your Questions Answered▪▪▪
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Straight Answers From Our Design Agency

1How long does a new website design take?+

Our standard design process for a custom, lead-focused website typically takes 6-8 weeks from our initial strategy call to final launch. This gives our web design agency the proper time to get the digital strategy, copywriting, and development just right. A quality web design is a marathon, not a sprint, and we ensure every detail of the development is perfect.

2Do I own the website when it’s done?+

Yes, 100%. Once the project is complete and paid for, you have full ownership of your new website and all its assets. No strings attached. It's your digital property, and we believe you should own it outright. Our agency ensures a clean handover of all development files and assets, so your business is in full control.

3Can you write the text for my web design?+

Absolutely. Our website design service is a complete solution. This includes professional copywriting designed to sell, so you don't have to worry about writing a single word. Our team crafts every sentence to align with your business goals and marketing messages, ensuring your new design communicates effectively.

4What platform do you use for development?+

We primarily build our custom websites on WordPress. It gives you a powerful, flexible, and universally supported platform that's perfect for SEO and future growth. Our expertise in WordPress development means your business gets a scalable, high-performance web asset that integrates smoothly with any digital marketing strategy.

5Will my new web design work on mobile?+

Of course. Every website we build is “mobile-first,” meaning its design is flawlessly responsive and functions perfectly on all devices, from phones to desktops. This is critical for modern user experience and Google rankings. As a forward-thinking digital agency, we ensure your development is future-proofed for every screen.

6How much does a new website cost?+

It varies. A simple site is different from a complex 50-page build. That’s why we don’t have cookie-cutter packages. After our initial strategy call, where we get to understand your exact needs, we provide a clear, detailed quote. You’ll know the full price before any work begins.

7What do you need from me to get started?+

The main thing we need is your expertise during our initial strategy call. We need to understand your business, your ideal customers, and your goals. After that, we handle the heavy lifting. We’ll have a few check-ins for feedback, but our process is designed to take the work off your plate.

8I'm not tech-savvy at all. Is that a problem?+

Not at all. In fact, that's perfect. Our job is to handle all the technical complexity so you don't have to. We explain everything in plain English and provide a final website that’s easy for you to manage for simple updates, like adding photos to a gallery.

9What makes your websites different from a cheap template site?+

A template site is like an off-the-rack suit; it never quite fits. We build custom websites from the ground up, based on a strategy tailored to your specific business goals. This means every element, from the copy to the design, is engineered to convert your ideal customers, not just look generic.

10Will the new website be optimised for Google (SEO)?+

Yes. A beautiful website that no one can find is just an expensive digital brochure. We build every site on a technically sound foundation for SEO. This includes clean code, fast page speed, and a logical structure that Google loves, giving you a powerful head start in the rankings.

11What if I don't like the design?+

Your feedback is a crucial part of our process. We don't just disappear and come back with a finished product. We have dedicated revision stages for the design mockups. We work with you to refine the look and feel until you're genuinely proud to call it yours.

12Do you offer ongoing support or maintenance after launch?+

We do. While your new website is built to be robust and secure, we offer optional ongoing care plans. These plans cover things like software updates, security monitoring, and performance checks to ensure your website remains fast, safe, and effective long after it goes live.

13Why do I need a new website? My current one seems okay.+

“Okay” doesn't win jobs. Your website is competing against your competitors' best online presence. If your site is slow, outdated, or doesn't immediately prove your credibility, you're likely losing high-value customers every week without even knowing it. A professional redesign is an investment in winning those customers back.

14Can you help with a logo and branding too?+

While our core focus is building the website itself, we have trusted partners we can recommend for professional logo design and full brand identity work. We ensure that any new branding is seamlessly integrated into the look and feel of your new website.

15I'm in a different state. Can we still work together?+

Absolutely. We work with service businesses all across Australia. Our entire process, from strategy calls to design feedback and launch, is managed smoothly through virtual meetings and our project management tools. Location is no barrier to building you a brilliant website.

16What kind of results can I realistically expect?+

Our goal is always to build a website that becomes a primary source of leads for your business. While results vary, it's common for our clients to see a significant increase in qualified enquiries, higher rankings on Google, and a much stronger conversion rate. Our case studies show real-world examples of this growth.

17Who actually builds the website? Is it outsourced?+

Never. Your website is built right here in-house by our team of expert designers and developers. The person you talk to during your strategy call is part of the same team that will bring your project to life. This ensures quality, consistency, and clear communication from start to finish.

18How do I update the website myself once it's live?+

We build our sites to be user-friendly. For common tasks like adding a blog post or updating photos in your gallery, we provide you with training and guides so you can make these changes yourself without needing to call a developer. For more complex changes, our team is always here to help.

19My business is in a really specific niche. Can you still help?+

Yes. We love a challenge. Our strategy process is designed to uncover what makes your specific business unique and what your niche customers are looking for. We don't use generic templates; we do the research to understand your industry and build a site that speaks directly to your ideal clients.

20Why is professional copywriting so important?+

Stunning design can capture attention, but powerful words are what convince a customer to pick up the phone. Professional copywriting builds trust, answers your customers' biggest questions, and clearly communicates why you are the best choice. It's the engine of a high-converting website.

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Where We Operate▪▪▪
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Serving Clients Across Australia

Helping great businesses thrive, wherever they are. Proudly serving across Australia with 7+ locations.

Locations
SydneyNew South Wales
MelbourneVictoria
BrisbaneQueensland
PerthWestern Australia
AdelaideSouth Australia
HobartTasmania
CanberraCapital City of Australia
🌏
Now Serving Clients WorldwideOutside Australia? We work with businesses across the globe — book a call.
Australia map
Proudly Serving Across Australia With 7+ Locations
Office Hours
Monday9 AM - 5 PM
Tuesday9 AM - 5 PM
Wednesday9 AM - 5 PM
Thursday9 AM - 5 PM
Friday9 AM - 3 PM
SaturdayClosed
SundayClosed

Our team works 9–5. Your lead system works 24/7/365.

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Follow Us On YouTube▪▪▪
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No Dances. Just Straight-Up Marketing Truth.

Myth-busting, client wins and behind-the-scenes from the team @leadingleadsaus

START YOUR GROWTH PLAN

No Time To Market Your Business? Let Us Do it For You

SYSTEM AUTO STUDIO

This is a strategy session, not a sales pitch. You’ll speak directly with a senior expert who will tell you exactly what your business needs right now to solve your website marketing problem. 100% value we promise!

$30K

NEW MONTHLY REVENUE

45+

LEADS PER MONTH

#1

GOOGLE RANKING

The phone just rings now. We’ve gone from hoping for new clients to having a predictable system that brings real customers to us every month. My business’ growth has been incredible and now I never worry about where my next customer is coming from. The best part is, I spend ZERO hours a month on my marketing!

Picture of Terrance Mao
Terrance Mao

Owner System Auto Studio

ENTER YOUR DETAILS TO GET YOUR FREE DIGITAL GROWTH CONSULTATION WITH OUR EXPERIENCED EXPERTS

One of our friendly search specialists will get back to you today.
GET YOUR FREE PLAN

Ready To Get More Customers Without Doing The Marketing Yourself?

ENTER YOUR DETAILS TO GET YOUR free web design plan

Our senior specialist will call you back within 1 business day.
How It Works
1
Book Your Free Call

Find a time that works for you.

2
Get Your Custom Plan

We'll diagnose your current situation and show you the path forward.

3
Let Us Handle The Rest

If it's a good fit, we'll build your campaign and you can get back to work.

★★★★★

“25+ exclusive leads a month, guaranteed within 90 days or we work for free.”

Get in touch • Book a call •