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TIRED OF EMPTY BARBER CHAIRS WE FIX THAT

Win The Customers You're Missing With Our Expert Search Engine Optimisation Agency

We thrive on building high ranking conversion focused websites that deliver qualified leads and revenue growth. As a Search Engine Optimisation agency we turn underperforming sites into your primary sales asset.
Book a Free 30-Minute Strategy Call
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PROVEN RESULTS

Real Results That Prove Our Growth Engine Works

100%

Increase In Revenue At Bspoke Barbershop

10,000+

Qualified Leads At Ontime Delivery Solutions

10M

Revenue Generated At Liquorland

2x

Revenue Growth At Kong The Barber

56%

Organic Traffic Growth For An Established National Retailer

30+

Exclusive Monthly Leads For A Local Melbourne Trades Business

OUR COMMITMENT

We're Obsessed With Boosting Your Online Sales

You might tell everyone the market’s slow but privately you’ll wonder why your website’s not working. We’re here to replace that uncertainty with the calm certainty that comes from a full calendar. We’re a real team that gets its kicks from mastering the latest in search to get you groundbreaking results.
Book a FREE 30 minute strategy call

A Personal Commitment From Our Founder

I've sat with hundreds of Aussie business owners who're losing sleep over erratic leads where one month's a feast and the next's a famine. You're amazing at what you do and you deserve a roadmap that actually works. I still remember those nights staring at an empty appointment book and wondering if the rent's going to be covered. That's why I founded Leading Leads to give you a proven system that delivers the calm certainty of knowing you're on track.

Picture of Patrick Ong

Patrick Ong

Chief Search Officer and Co-Founder

Strategic Search Engine Optimisation

Without a professional website or a map listing there is no way to create the organic traffic or visibility your business needs to survive.

Conversion Focused Web Design

We build sites that act as your best salesperson to win the trust of your visitors. You’ll see higher conversion rates as visitors turn into booked appointments effortlessly.

Google Ads Management

We deploy targeted campaigns that find your ideal customers at the exact moment they’re looking to buy. You’ll see immediate leads while we build your long term presence.

The Objective

The objective for this campaign was to solve the problem of inconsistent client flow by doubling monthly online booking revenue within four months. We aimed to build a self sustaining digital asset that attracted ideal clients on autopilot and eventually ended the reliance on paid advertising.

The Website History

The client operated an established multi location brand with two physical shops in Melbourne. While they’re already bringing in 8,000 dollars a month through their bookings their digital presence was actually working against their expansion. Instead of acting as a megaphone for their talent their website was a digital bottleneck that left them stuck in a cycle of inconsistent client flow. The business was technically functional but lacked the strategic structure needed to rank for neighbourhood specific searches.

Reveal The Digital Problems Burying Your Business In Local Search

Like most owners you’ve probably blamed the market or the location but it’s usually a fragmented site structure holding you back. This happens when your Search Engine Optimisation and Google Ads and website do not talk to each other and it leaves you with a ghost town website that generates zero leads. This fragmentation forces you into a cycle of manual effort and inconsistent cash flow. At Leading Leads we fix this by integrating all three pillars into one cohesive engine so you’ll enjoy a business that finally works as hard as you do.

Access A Straightforward Blueprint For Growth

Secure Your Market Position By Building Digital Trust In Every Neighbourhood

To dominate local search when you’ve more than one shop you’ve to prove to Google that your online presence perfectly mirrors the physical reality of your shops. This’s about building digital trust. Here’s how you’ll architect a system that scales across multiple neighbourhoods.

Step 1 Architecting The Location Hierarchy

Google needs a clear map of your business to recommend you to customers. Most companies try to cram everything onto one page but Google’s understanding thrives on a dedicated home for every address. You’ve to treat every location as its own authority to avoid search engine confusion. To achieve this you’ll create unique URL structures for every physical address. This allows you to rank for keywords like Barber in Richmond without splitting your ranking power or confusing search engines about which shop’s where.

Step 2 Engineering Hyper Local Digital Storefronts

A location page should act as your best salesperson and give customers a local experience before they even walk through your door. Your goal’s to provide every detail a local customer needs including hours and maps and reviews on a single high conversion page. Transform these pages into comprehensive storefronts by using backend code to signal the exact shop details to Google and display shop specific opening hours and live Google Maps to make finding each location effortless for your clients.

Step 3 Establishing Authority In Every Neighbourhood

Search engines trust businesses that’re consistently mentioned by other local sources. You’ve to build unique digital votes for every address you own. This involves securing local citations which’re mentions of your business on local directories and neighbourhood registries. By ensuring your name and address and phone number’re perfectly identical for each shop you’ll signal to search engines that both locations’re legitimate and established members of their specific local community.

Your Unshakeable Foundation For Credibility

Capture The Trust Of Every Neighbourhood With An Automated Review Engine

The biggest driver for local growth’s turning your reputation into a predictable system. In service industries reviews’re the ultimate currency for credibility. We moved away from hoping for reviews and instead engineered a process to ensure they happened every single day.

How You'll Build Your Own Automated Review Engine

  • Connect Your Systems. Link your online booking software to a communication tool that triggers a message the moment a client finishes their appointment.
  • Hit The Happiness Window. Time your request for when the client feels best. For a service business the best time's usually 30-60 minutes after their appointment when the results of the service're fresh and they're feeling great.
  • Make It Frictionless. Send a direct link that opens right to the review section of your Google Business Profile. Never ask them to find you and instead give them the exact destination link to remove any effort on their part.
  • Give Your Team A Script. Train your staff to mention the review at the counter. A personal request like ""Keep an eye out for a text it really helps the shop"" increases your success rate significantly.
  • Stay Engaged. Respond to every review. Google rewards active owners and potential customers appreciate seeing an owner who cares about the experience.
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See How An Integrated Online Presence Changes Everything

Another late night staring at a quiet inbox really can be a thing of the past once you’ll see the results of a coordinated campaign. Within four months this strategic overhaul resulted in a total business transformation. Online booking revenue jumped from 8,000 dollars to 16,000 dollars per month. Both locations secured top spots in the Google Map Pack for their most profitable keywords. The business effectively doubled its client intake while building a leading position over local competitors that’ll fill their appointment book for years to come.

MATE you guys are legends! I was literally invisible on Google and now my appointment book's full. Seriously my business's getting like 30 new clients a month from this. I don't know how you do it but it actually works. Best money I ever spent!

Find The Quiet Confidence That Comes With Market Authority

Stop The Fragmentation And Start Owning A Permanent Business Asset

Multi location success’s built on local relevance. When you’ll eliminate the fragmentation between your physical shops and your online presence you’ll stop fighting for attention and start owning your market. A website’s not just a brochure and it’s a machine for converting local intent into revenue. Steady leads without the stress really’re within reach and here’s exactly how we get you there.
Strategic Search Engine Optimisation
Conversion Focused Web Design
Google Ads Management

Helping Australia’s Best Brands 
Level Up With SEO

Ballarat Concreter
$100k
in 3 Months
We built a conversion-focused site for Ballarat Concreter. We dominated the local Google Map Pack for their crew. They went from stressing about work to scheduling jobs weeks in advance.
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ABC Painting
$150k
/ month
We optimised the Google Business Profile for ABC Painting. We captured high-margin commercial jobs and stained deck leads. This allowed the owner to scale from a 2-person team to a 6-person crew.
Meticulous Car Detailing
23+ Exclusive Leads
/ month
We re-engineered the Meticulous Car Detailing site. We focused on ceramic coating keywords to surge traffic. Their website went from a liability to their most profitable source of new business.
Kong the Barber
2X Monthly Revenue
in 6 months
We fixed misconfigured canonical links for this Melbourne barber. This allowed the shop to dominate local search results effortlessly. He now enjoys a full appointment book and a predictable stream of new clients.
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Bspoke Barbershop
$16K Revenue
/month
We built hyper-local location pages for Bspoke Barbershop. We automated review collection to end the reliance on paid ads. They successfully doubled their revenue and ended the frustration of empty chairs.
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The Ink Studio
36% Revenue Growth
in 90 Days
We migrated this cosmetic tattooist to a professional WordPress framework. We synced the digital footprint for maximum local authority. Her appointment book is now consistently filled with high-value clients.
Ontime Delivery Solutions
108%
in 1 month
From a costly digital liability to a profitable lead-generation asset, discover how our SEO strategists engineered a foundational overhaul to attract a flood of qualified drivers and high-value clients for a national logistics leader.
KVN Tilers
$17k Additional Revenue
in Month 2
We transformed an empty profile for this Melbourne tiler. We listed specific high-value services and geotagged project photos. He no longer wastes his evenings chasing quotes because the work comes to him.

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